Broadway Insurance Services

Managing insurance for my multiple commercial properties across Los Angeles used to honestly keep me up at night. Each location had different risk factors, my tenants all had their own insurance requirements written into their leases, and every policy document I received might as well have been written in another language. I was constantly second-guessing whether I'd actually be covered if something went wrong. The brokers I worked with from State Farm before would fire off generic quotes without ever asking about my actual situation or explaining what any of it meant. Everything changed when I connected with my current agent from Broadway. William approached it completely differently—spending genuine time learning how my properties operate day-to-day, diving into my lease agreements to understand exactly what my tenants need, and asking detailed questions about what worried me most as a property owner. The policy he put together struck the perfect balance: comprehensive protection that didn't break the bank, while satisfying every insurance clause in my tenant contracts. What really stood out was how straightforward he was throughout the process. Instead of upselling unnecessary coverage to boost his commission, he walked me through cost-effective options tailored to my actual risk exposure. For the first time in years, I actually understand what I'm paying for and feel confident I'm properly protected.

I’ve been a client of William at Broadway Insurance for over 11 years, and the experience has consistently been outstanding. What sets William apart is that he genuinely works in your best interest. He takes the time to look for quality insurance options that fit your specific needs, and I’ve always trusted his guidance completely. With William, it never feels like he’s trying to “sell” you something — it feels like he’s working for you. That level of integrity means a lot. His demeanor is calm and steady — almost monotone at times — but he's always friendly and approachable. He listens carefully, explains things clearly, and makes the entire process easy to understand. Over the years, he’s helped me with everything from condo insurance to rental property coverage. And when it comes to earthquake insurance? William has come through for me time and time again with quotes and coverage options that no other agent in California has even come close to matching. I know that sounds like an exaggeration, but it’s not — it’s 100% true. One of the most important things when dealing with insurance is trust, and I’ve always felt that with William. He doesn’t just send you a number and expect a yes or no — he walks you through the details, explains the differences, and makes sure you understand what you’re choosing. He’s thoughtful, considerate, and exceptionally knowledgeable. If you’re looking for someone who will actually listen, ask the right questions, and take the time to find you the right solution — reach out to William. Say hello. Explain your situation. I think you’ll quickly see what I’m talking about. He won’t rush you, he won’t talk over you, and he’ll get back to you with real options. I can honestly say — you won’t go wrong. Guaranteed.

We’ve had a great experience working with William and the team at Broadway Insurance. They’ve been professional, responsive, and easy to communicate with every step of the way. You can tell they really care about doing right by their clients, and it shows in the attention to detail and the way they follow through. Their expertise with apartment buildings, in particular, has been a huge plus for us as property owners. It’s rare to find a broker who’s both knowledgeable and genuinely helpful, but that’s exactly what we found here. Highly recommend!

I've been working with Will on commercial and residential insurance policies for a few years, and I can say he is the best. Two years ago, I had a cancellation of an insurance policy on a commercial property in LA, that is when I first reached out to Will. Will was incredibly responsive, knowledgeable and was able to find me a competitive policy from Chubb. Recently Will was beyond helpful in advising me on residential insurance for a home purchase during escrow, and helped me find a policy that would satisfy the bank. In general, he provides great personalized care and I trust his guidance as I know he has the client's best interest at the top of mind. He will tell you if it's better to keep an existing policy or if he thinks he can do better. Definitely go to him for any insurance needs!

We've worked with William for a few years now and couldn't be happier with the service. Professional, responsive, clear communication and incredibly fast turnaround times. Whether it's been auto, umbrella, or the current hellscape of California home insurance, it's always been super smooth. We've also had to switch/cancel some policies over the years due to changing needs and it was always handled without any hassle as well. Highly recommended!