
Where tobacco history meets contemporary arts and innovation
Things to know

Step back in time at this living history museum preserving the 18th-century Moravian settlement. Wander cobblestone streets, tour restored buildings, and sample traditional Moravian sugar cake and cookies at Winkler Bakery.

Tour the former estate of tobacco magnate R.J. Reynolds, now a premier museum showcasing American art in an intimate, historic setting. The adjacent Reynolda Village offers charming shops and eateries in converted estate buildings.

Explore one of America's fastest-growing urban innovation districts, where historic tobacco factories have been transformed into labs, tech offices, and academic spaces. The Bailey Park green space hosts regular community events and food truck rallies.

A 1,400-acre county park offering golf, gardens, horseback riding trails, and the spectacular Festival of Lights during the holiday season. The park's arboretum and rose garden provide peaceful escapes year-round.

Sample local flavors at acclaimed breweries like Foothills Brewing, known for its Hoppyum IPA, or visit Sutler's Spirit Co. for craft cocktails in a historic setting. The city's beverage scene honors its agricultural roots with modern twists.

Discover Winston-Salem's creative heart in this walkable downtown district filled with galleries, studios, and public art installations. First Friday gallery hops draw crowds to see local artists and enjoy the vibrant street life.
things to do
Winston-Salem offers a unique blend of historical immersion, artistic exploration, and outdoor enjoyment, with surprises around every corner of its distinct neighborhoods.
Explore the Southeastern Center for Contemporary Art, housed in a historic estate, which presents cutting-edge exhibitions and installations. The grounds feature sculpture gardens and walking trails that blend art with nature.
Visit the 1753 site of the first Moravian settlement in Wachovia, featuring archaeological ruins, reconstructed buildings, and beautiful gardens. It's a quieter, more rustic counterpart to Old Salem with extensive nature trails.
Sample the city's unique culinary heritage with Moravian sugar cake, thin Moravian cookies, and savory chicken pie. Stop by Dewey's Bakery or Mrs. Hanes' Moravian Cookies for authentic treats to take home.
Walk or bike the 7-mile paved loop around scenic Salem Lake, a popular local spot for recreation and wildlife viewing. The trail connects to the city's growing greenway system, offering miles of car-free paths.
Enjoy America's pastime at Truist Stadium, home of the Winston-Salem Dash minor league baseball team. The intimate ballpark offers great views, affordable tickets, and fun promotions throughout the season.
Step into this historic downtown department store that retains its old-fashioned charm while offering everything from outdoor gear to local foods and nostalgic candy. It's a destination that captures the city's blend of heritage and commerce.
neighborhoods
From meticulously preserved historic districts to creatively reimagined industrial zones, Winston-Salem's neighborhoods each tell a different chapter of the city's evolving story.
Wander through this beautifully preserved residential area featuring Victorian, Craftsman, and Colonial Revival homes. The neighborhood's tree-lined streets and architectural diversity make it perfect for leisurely walks and architectural appreciation.
Experience the city's creative renaissance in this walkable downtown area centered around Trade and Liberty Streets. Former industrial buildings now house galleries, studios, restaurants, and boutiques, with vibrant street art throughout.
Explore the area surrounding Wake Forest University, featuring collegiate Gothic architecture, the Reynolda campus attractions, and a mix of student-friendly cafes and upscale dining options along Reynolda Road.
Discover one of Winston-Salem's first streetcar suburbs, now a diverse, walkable neighborhood with a mix of historic bungalows, local businesses, and community gardens. The area maintains a strong sense of community and local pride.
Visit this established residential neighborhood known for its charming commercial corridor along Hawthorne Road. Find local favorites like restaurants, coffee shops, and boutiques that serve both residents and visitors seeking authentic local flavor.
Browse by category
Historic charm meets modern style in locally-owned salons and boutiques.
Find everything from handmade Moravian crafts to independent boutiques in revitalized historic districts.
From Moravian sweets to New Southern cuisine, tradition meets innovation on every plate.
Preserving historic character while embracing modern living through skilled local trades.
A balanced lifestyle with extensive greenways, yoga studios, and farm-to-table wellness culture.
Where tobacco warehouses now house tech startups and creative enterprises.
Local stories

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