Things to know
The Comal River, the shortest navigable river in Texas, offers a crystal-clear, spring-fed tubing experience right through downtown. It's a quintessential New Braunfels summer day, floating past historic homes and under the iconic tube chute.
Savor authentic German-Texan fare at institutions like Krause's Cafe and Friesenhaus. Think schnitzel, bratwurst, and sauerkraut, best enjoyed with a local craft beer during Wurstfest or any day of the year.
Step back in time in Gruene, home to Texas's oldest continually operating dance hall, Gruene Hall. This National Historic District is a hub for live music, antique shops, and the iconic Gristmill Restaurant overlooking the Guadalupe River.
things to do
Life here flows at the pace of the river, offering a mix of thrilling water adventures, deep-rooted history, and laid-back cultural experiences.
For a longer, more adventurous float, head to the Guadalupe River. Rent tubes from outfitters like Rockin' R and spend a day navigating the gentle rapids and shady stretches under towering cypress trees.
Delve into the city's founding by German immigrants at this hilltop museum. Exhibits detail Prince Carl of Solms-Braunfels's journey and the pioneering spirit that shaped the town's unique character.
Dine on massive chicken-fried steak and burgers in the atmospheric ruins of a 19th-century cotton gin in Gruene. The multi-level patios offer stunning views of the Guadalupe River below.
Catch a live country, folk, or Americana act where legends like George Strait have played. The worn wooden floors, rustic interior, and cold beer define the authentic Texas dance hall experience.
Experience Texas high school football fervor with the New Braunfels Unicorns at Unicorn Stadium. The Friday night lights, marching band, and community pride are a spectacle in themselves.
Spend an afternoon treasure hunting in Gruene's charming stores. Find everything from vintage Texas memorabilia and rustic furniture to unique home decor and handmade jewelry.
neighborhoods
Beyond the bustling riverfront, New Braunfels is a collection of distinct areas, each offering its own slice of Hill Country life, from historic cores to modern developments.
The civic and commercial heart since 1845. Stroll past historic limestone buildings, visit boutique shops and cafes, and feel the community pulse around the iconic bandstand and fountain.
An annexed but fiercely independent village. It's a destination for music, dining, and shopping, preserving its 1800s cotton-gin era charm while buzzing with visitor energy.
Master-planned communities on the city's north side featuring modern homes, extensive trail systems, resort-style pools, and convenient access to shopping and I-35.
A coveted, leafy neighborhood winding along the Comal River. It's characterized by historic homes, quick access to Landa Park's springs and golf course, and a serene, established atmosphere.
The more rural, sprawling outskirts offering larger properties, hilltop views, and a slower pace. It's popular with those seeking space and a true Hill Country feel just minutes from town.
Browse by category
Salons and spas offering rustic charm and modern treatments for a Hill Country glow.
Discover antiques in Gruene, local crafts on the Plaza, and unique Texas-made goods.
From schnitzel to smoked brisket, where German tradition meets Texas barbecue.
Skilled craftsmen and services that honor the area's historic German architectural integrity.
Rejuvenate with river therapy, scenic hike-and-bike trails, and local yoga studios.
A blend of old-world business ethics and modern entrepreneurial spirit.
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