Game Product Manager

Mob Entertainment is a startup multimedia studio that is best known for our hit indie horror game "Poppy Playtime".  This franchise is one of the hottest new properties in gaming, and our team is naturally expanding as our ambition expands.  To give a taste of our brand's popularity, more than 100 billion YouTube views of Poppy Playtime related content have occured since the game's launch 4 years ago. 

 

*** Must have Video Game Experience ***

Role Overview

The Game Product Manager (GPM) is responsible for end-to-end ownership of a game’s lifecycle—from pre–green light concept evaluation through green light approval, production execution, launch, and post-launch performance. This role ensures that every game Mob invests in is supported by clear product vision, market validation, measurable success criteria, and disciplined production processes.

The GPM serves as the central decision-driving function between Creative, Production, Engineering, Analytics, Marketing, and Finance—ensuring alignment, accountability, and product outcomes that meet both player expectations and company goals.

Key Responsibilities

1. Pre–Green Light Ownership

• Lead the concept evaluation process including market analysis, genre trends, competitive benchmarking, and player opportunity sizing.
• Develop the Product Brief: core lore, target audience, differentiators, KPIs, success metrics.
• Build ROI rationale in partnership with Finance and Production: staffing plan, timeline, budget, risk analysis.
• Create & own the green-light package for SLT review and approval.
• Define minimum gating criteria and business justification required for advancement.

2. Product Ownership Through Production

• Maintain and continuously refine the product roadmap, prioritization framework, and delivery milestones.
• Work with
  
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