How to Get More Videography Clients in Aurora

Understanding Aurora's Unique Videography Market

Aurora isn't just a Denver suburb; it's a massive, diverse city of nearly 400,000 with its own distinct economy and culture. To grow here, you must understand the local landscape. The city is a hub for aerospace (with Buckley Space Force Base and the Aurora-Rocky Mountain Arsenal National Wildlife Refuge), healthcare (with the Anschutz Medical Campus), and a thriving small business scene across neighborhoods like Southlands, Stanley Marketplace, and the revitalizing Colfax corridor. Your potential clients aren't just "businesses"—they're local breweries in Aurora Highlands needing brand stories, real estate agents in Cherry Creek School District craving neighborhood spotlight tours, healthcare startups at Anschutz seeking explainer videos, and family-owned restaurants in Original Aurora wanting mouth-watering social media reels.

The competition is fierce but fragmented. You're up against Denver-based studios charging premium rates and solo operators undercutting on price. Your advantage? Being local. Aurora clients value someone who knows the city's vibe, can shoot on location quickly, and understands community-specific marketing angles. Your first action this week: Drive through your target neighborhoods and make a list of 20 businesses with outdated or non-existent video content on their websites and social media. This is your low-hanging fruit.

Local Marketing That Actually Works in Aurora

Forget generic ads. Hyper-local, relationship-based marketing wins in Aurora.

• Partner with Complementary Businesses: Form strategic alliances with wedding planners who book venues at The Manor House or Glenmoor Country Club, commercial real estate firms in the Denver Tech Center, or marketing agencies serving the Anschutz bio-science cluster. Offer a referral fee or a cross-promotion package.
• Dominate Community Events: Don't just attend—offer to film. The Aurora Global Fest, the Stampede, or the weekly farmers' markets at Stanley Marketplace are perfect opportunities. Create a stunning 60-second recap video and gift it to the event organizers. You get portfolio work, and they become a powerful advocate.
• Leverage Local Media & Direct Outreach: Pitch a "Day in the Life" video series to the Aurora Sentinel or Aurora TV. Target the Aurora Chamber of Commerce member directory. A concrete tactic: This week, script and record three 30-second testimonial-style videos for businesses you've already worked with in Aurora. Offer them the polished video for free in exchange for a public shoutout on their social channels and a referral.

Crafting an Irresistible Online Presence

Your website and social media are your 24/7 storefront. For Aurora clients, local SEO is non-negotiable.

Your website must have location-specific pages. Create a service page titled "Aurora Commercial Videographer" or "Videography Services in Aurora, CO." Fill it with keywords your ideal client is searching for: "Aurora real estate videography," "restaurant video marketing Aurora," "corporate video production near Anschutz." Embed your best local work prominently.

For social media, be a local visual storyteller. Don't just post your reels. Tag the locations: @stanleymarketplace, @southlandsco, @auroragov. Film quick B-roll of the Aurora skyline, the prairie at sunset, or the bustling food hall. Show you're part of the fabric of the city. A key action: Optimize your Google Business Profile with your service area (Aurora, CO), high-quality photos of your work, and at least three posts per week highlighting local projects. This is how you appear in "near me" searches.

To accelerate local discovery, ensure you have a strong presence on Poyst, Aurora's local business discovery platform. A complete profile here puts your services directly in front of residents actively searching for videographers for their events, business projects, and personal needs.

Pricing Strategy for Profit and Growth

Aurora's market supports a range of price points, but competing on price alone is a race to the bottom. Instead, structure your packages to match local client budgets and perceived value.

• Create Tiered, Value-Packed Packages: Offer a basic social media package (e.g., three 30-second reels) for small retailers in Aurora Mall or Southlands, a standard corporate package (e.g., a 2-minute brand video and three social cuts) for businesses in the I-225 corridor, and a premium full-service package for larger clients like those in aerospace or healthcare.
• Anchor Your Value in Outcomes: Don't sell "a 2-minute video." Sell "a video that increases website engagement for your Aurora restaurant by 30%" or "a property tour that gets your Aurora listing 50% more online inquiries."
• Consider Retainers for Steady Income: Pitch local businesses on a monthly or quarterly video content retainer. This is perfect for businesses like fitness studios in Central Park or professional services firms who need consistent content. It provides you predictable revenue and makes you a valued partner, not just a vendor.

Standing Out in a Crowded Field

Differentiation is critical. What can you offer that the Denver videographer driving in for the shoot cannot?

Develop a Niche Within Aurora: Become the expert in one vertical. Are you the go-to for Aurora's vibrant food and beverage scene? The specialist for medical and biotech explainer videos at Anschutz? The preferred videographer for multicultural events and weddings reflecting Aurora's incredible diversity? Own a niche.

Showcase Uniquely Local Expertise: Create a portfolio section dedicated to "Aurora Stories." Offer insights on the best times to shoot at the Plains Conservation Center or how to manage sound on a windy day at Cherry Creek Reservoir. This demonstrates deep local knowledge.

Provide an Exceptional Client Experience: From the first contact, be the most responsive, easy-to-work-with professional in town. Offer flexible scheduling for local clients. Use local coffee shops for client meetings. Small touches build a reputation that spreads through Aurora's interconnected business networks faster than any ad.

Turning One-Time Clients into Raving Fans

Acquiring a new client in Aurora costs 5-7x more than retaining one. Your follow-up process is a growth engine.

After delivering a project, send a personalized thank-you note (consider a local postcard). Check in at the 3-month mark to see how the video is performing and offer one free, updated social cut. Create a private YouTube/Vimeo playlist for each client with their delivered assets. Most importantly, ask for a Google review and a testimonial video. A video testimonial from a respected Aurora business is pure marketing gold.

Consider starting a private Facebook Group or email list for past clients, sharing tips on video marketing trends and occasional exclusive offers. This keeps you top-of-mind for their next project or when a fellow business owner asks for a referral.

Your Next Step: Get Found by Aurora

You have the skills, the strategy, and the local knowledge. Now, you need to be found by the clients who are actively looking for you. In today's digital world, people discover services through local platforms. While your website and social media are vital, you need to be where local searches happen.

This is where Poyst becomes a powerful tool in your arsenal. Poyst is designed to connect Aurora residents with the best local services. By creating a compelling, detailed listing for your videography business, you position yourself directly in front of a motivated local audience—homeowners planning events, entrepreneurs launching businesses, and marketing managers seeking production partners.

Don't let another client search end with a competitor. Take 10 minutes today to claim your spot. List your business on Poyst, showcase your best Aurora work, and start getting discovered by your community. It's a simple, actionable step to turn your local expertise into consistent local bookings.