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Mure and Grand - Soho
A whimsical boutique where pink, glitter, and NYC charm meet adorable fashion and gifts.
3.4(5 reviews)
boutique
$$
A whimsical boutique where pink, glitter, and NYC charm meet adorable fashion and gifts.
Mure and Grand - Soho is a charming boutique in the heart of New York City, offering a curated collection of cute clothing, accessories, and decor. Specializing in girly, fun styles with themes like coffee, cats, pink, glitter, and pickleball, this store provides a warm and inviting shopping experience. With a 4.8-star rating, it's beloved for its unique items and friendly staff, making it a must-visit destination for fashion enthusiasts and gift-seekers in Soho.
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Cute and stylish apparel including sweatshirts, shirts, and accessories with fun themes like pink and glitter.
A selection of rings, stickers, and other adornments, though quality may vary based on reviews.
Charming decor items and souvenirs that capture NYC spirit and whimsical aesthetics.
Friendly staff help customers find perfect items, though service experiences can differ.
A warm, alluring interior with themed displays for an immersive shopping visit.
Bought a $50 ring. By the evening 3 stones had already falling out! Cheap crap from China then puts a high price tag on! If we weren't leaving the next morning, I would have gone back!
One member of staff was exceptionally rude on the evening of November 12th, 2025. Walked into the store picked up a shirt and asked about sizing. Her demeanor is the whole reason I did not want the shirt anymore. Ironic an overweight employee was fat shaming a pregnant customer. After putting the shirt back, the employee rudely said “give that to me.” Find a better staff or expect folks to find overpriced souvenirs elsewhere.
My daughter and I loved every single item sold at this boutique. Everything is absolutely cute, we bought some clothes and accessories that were imposible to leave at the store. The decoration at the store is so warm and cute. The staff is friendly and helpful
Lovely and alluring interior. The store is a bit of a tight squeeze on a busy soho shopping day but has really cute stuff for girly girls or literally anybody that loves pink !! my mom and i both bought cute sweatshirts and stickers to take home. They’re all about coffee, cats, their city, pink, glitter, jewelry, pickleball etc so if you like any of those things you’ll def find something inside !
this shop is SO cute — I wanna live here. really adorable/fun clothes, shoes, accessories and decor. I had to stop myself from buying everything. Janely was super friendly and helpful :)
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