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IF SOHO NEW YORK
Where avant-garde fashion meets artisanal craftsmanship in the heart of Soho.
4(5 reviews)
boutique
$$$$
Where avant-garde fashion meets artisanal craftsmanship in the heart of Soho.
IF SOHO NEW YORK is a premier boutique in New York City, specializing in exclusive, avant-garde designer apparel from renowned labels like Paul Harnden, m.a+, Elena Dawson, Yohji Yamamoto, and John Alexander Skelton. Located in a historic Soho building, our store offers a curated selection of high-end, artisanal fashion in an atmosphere that blends museum-like elegance with cutting-edge style. We cater to discerning fashion enthusiasts seeking unique, statement pieces from the world's most innovative designers.
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Exclusive collections from top designers like Paul Harnden, Comme des Garçons, and m.a+.
Expert guidance from knowledgeable staff on artisanal fashion and designer pieces.
Handpicked, high-end clothing and accessories from niche, avant-garde brands.
Private try-on sessions with new arrivals and exclusive pieces not yet on the sales floor.
Insider knowledge and passion for the avant-garde fashion community and designer histories.
Amazing products, but they can't just rely on being the only store with Paul Harnden in nyc. Harnden might be the only person I can think of more pretentious than the sales people in this store... I was about to spend 2k+ but the attitude of the staff sent me right out the door. I can buy guidi's elsewhere, thank you. Also being followed by the security guard (I believe, because i was dressed a bit scantly that day)was fun. Even my friend who works in high-end fashion retail and understands these retailers have an allure of exclusivity to keep was not impressed by the attitude of the sales people.
Amazing store, beautiful lines like Comme des Garcons, Casey Casey, Boboutic, Paul Harnden and many more. The store is so beautiful, like a museum and is a real bit of Soho history. Mizuno is wonderful...go see her!
Avant garde. Paul Harnden and Skelton. Two of my favorites. I went to this boutique with a friend today and was amazed by the selection of the boutique. The staff members were great, knew the fashion scene, and it was incredible to finally talk to people who appreciate the same designers I do. The selection is great. They've been around a long time. Prices are what you expect. Great store.
IF SOHO is a must-visit if you're into artisanal fashion! Rodolfo was incredibly friendly and passionate about the pieces IF carried (my favourite makers and brands like m.a+, Elena Dawson, Yohji, and John Alexander Skelton). He was excited to show me a bunch of new m.a+ pieces to try on that were not on the sales floor yet. Thank you Rodolfo for your hospitality and for making the visit to the shop an amazing experience!
Maybe New York’s last remaining destination for an authoritative curation of avant guard designer apparel. The visual merchandising and vibe are underwhelming. It’s really just a bunch of racks of beautiful clothes and unfriendly people.
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