IF SOHO NEW YORK: Avant-garde fashion, curated for the bold.
IF SOHO NEW YORK is a SoHo boutique at 94 Grand St offering avant-garde, artisanal designer apparel. The collection highlights brands such as m.a+, Elena Dawson, Yohji, John Alexander Skelton, Paul Harnden, Comme des Garçons, Casey Casey, and Boboutic. Staff are described as knowledgeable and welcoming, with a museum-like storefront that reflects Soho’s fashion history. Some reviews note mixed guest experiences.
94 Grand St, New York, NY 10013, USA
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Exclusive collections from top designers like Paul Harnden, Comme des Garçons, and m.a+.
Expert guidance from knowledgeable staff on artisanal fashion and designer pieces.
Handpicked, high-end clothing and accessories from niche, avant-garde brands.
Private try-on sessions with new arrivals and exclusive pieces not yet on the sales floor.
Insider knowledge and passion for the avant-garde fashion community and designer histories.
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