Innovative automated pouring system for sampling a rotating selection of wines, with staff guidance available.
Personalized recommendations from knowledgeable staff to help you find wines tailored to your taste and occasion.
Custom gift wrapping, gift cards, and special orders for celebrations like birthdays and anniversaries.
Curated collection of domestic and international wines, spirits, and gourmet foods, including rare finds.
Weekly after-5 gatherings with funk music, wine tastings, and a friendly community atmosphere.
The way to do a tasting is SUPER cool. However, they have like no sweet options so we were not a fan of any of them which was disappointing. They had a ton of bottles to buy but we didn't bother looking since we couldn't try anything actually sweet. But the surprise wines were very cool too, just not our flavor choice personally. If you like dry wine you will love it here!
Wonderful staff that was able to order in some wine in extremely short notice for a special occasion. Very helpful and very kind.
Well known wine shop just off I-71 where Norwood melts into Oakley at Edwards and Markbreit. Park and enter in back while pedestrians can enter from the front. A large store with a great selection and friendly, helpful and knowledgeable proprietors so don't feel intimidated if you are not a connoisseur (just like I'm not). They also provide a wine bar. Found just the Barolo I was looking for.
Whole lotta board dough, you can sippy while you shop. Don't know which tch sip to grip? The helpful wine technicians will guide you on your journey from sommolidont to sommoliyay. You should carry more lambrusco
Great selection and the automatic pouring station is fun for sampling! Especially on Fridays when a group of us get together informally to taste and talk wine—anyone should feel free to join us! Now known as Funk Fridays after 5 with funk music and a fun crowd :) If you’re intimidated by the machine just ask the staff for help or another tasting patron as everyone is very friendly. As a millennial I personally like that I can browse without being bothered (at least initially/ while I get my bearings) but a few staff members are always around and able to make recommendations if I need it. Definitely ask for help if you’re new to wine or looking for something specific! Kathy and Kevin have years of great travel/tasting experience, Jim is very outgoing, has a culinary background and is the person to ask about the wine station wines along with Emily who is also very friendly, and Dan is very personable and will be sure to take the time to find out what you’re looking for—all are very knowledgeable and will make great recommendations, especially if you can describe something that you know you like as a reference! They also very kindly helped my sister (from NY) surprise me with a bottle of Champagne which they decorated with ribbon and put together a gift card and tasting machine card (pictured) all over the phone for my birthday—very helpful and thoughtful!

Your destination for curated wines, expert guidance, and innovative tastings in Cincinnati.
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The Wine Merchant is a premier Cincinnati wine shop offering an extensive selection of fine wines, spirits, and gourmet foods. Known for our innovative automated tasting station and knowledgeable, friendly staff, we provide a welcoming environment for both connoisseurs and newcomers. Whether you're seeking a rare Barolo, planning a special occasion, or joining our lively Funk Fridays, we're here to help you discover your perfect pour. Visit us for personalized recommendations, gift services, and a unique wine-tasting experience.
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