The Role:
The Associate Media Planner, Digital, is an essential member of the Unlock Health Media team, supporting the execution and stewardship of integrated digital campaigns across programmatic and paid social channels. In this role, you will assist with campaign setup, trafficking, monitoring, optimization support, and reporting - ensuring accuracy, efficiency, and performance across all assigned initiatives.
A successful Associate Media Planner, Digital, is detail-oriented, analytical, and eager to learn. You bring a foundational understanding of the digital media ecosystem and thrive in a fast-paced, collaborative environment. You are proactive in identifying issues before they escalate, comfortable working across multiple platforms, and excited to build hands-on experience managing campaigns that drive measurable results for healthcare clients.
Responsibilities:
- Assist in the setup, execution, and ongoing management of Programmatic and Paid Social campaigns
- Develop campaign structures and traffic digital creative through Google Campaign Manager 360 to internal trading desks, social platforms, and external partners
- Create, organize, and implement UTM codes to ensure accurate tracking and reporting
- Test and QA digital creative tags to confirm proper serving and platform implementation
- Monitor live campaigns to ensure accurate delivery, pacing, and performance against KPIs
- Maintain and update campaign health checks, tracking budget pacing and performance signals
- Provide campaign launch status updates within three days of go-live, including screenshots and issue resolution documentation
- Support Ad Operations teams as needed to ensure integrated execution
- Escalate potential risks or issues proactively to internal stakeholders
- Assist with reporting by compiling performance data, charts, and insight
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