Your local hub for photography and video gear, where passion meets expertise.
Action Camera is a premier electronics store in Rocklin, CA, specializing in photography and video equipment. With a 4.8/5 rating from over 250 reviews, we offer a vast selection of new and used cameras, lenses, and accessories from top brands like Sony. Our knowledgeable, friendly staff provides personalized service, competitive pricing, and a welcoming environment—including a dog-friendly policy and lounge area. Whether you're a beginner or pro, we're here to help you capture life's moments with the right gear.
Wide selection of new and used cameras, lenses, and accessories from leading brands, with price matching on major retailers.
Promotional deals for trading in used equipment, making it affordable to upgrade your gear locally.
Knowledgeable staff provide patient, expert advice and hands-on demos to help you find the perfect equipment.
Educational workshops and classes held in our upstairs classrooms to enhance your skills.
Assistance with technical issues and equipment troubleshooting to keep your gear running smoothly.
Love Action Camera and their staff !! Sweet, Caring, and not trying to upsell. Always helpful. Even took the time to write me a card after the death of my dog. They make you feel welcomed. Great competitive prices.
Great store , great associates, ton of information....if you need help or equipment come here and support our local business
There are so many great things I can say about Action Camera… Alison, Lilly and Ellie are not only super Knowledgeable, they have great customer service skills. They made me feel like a client not just a customer. And while I was there for a troubleshooting issue; when I’m ready to purchase my next camera, it will be from Action Camera! Thank you again for going above and beyond. Stephen
Had a great experience buying a Sony A7c2 and lens in this store. They are patient with questions and let you try many lenses to make sure you find what you want. I was impressed with their selection and inventory. Prices match all the major camera retailers like B&H photo. With used equipment trade in promo deals, it makes a lot of sense to buy local and support this awesome camera store
The best photography store in the greater Sacramento area. The new store amazing (tons of space, lots of gear, classrooms upstairs), but what truly makes it a great experience is the staff. I’ve never been to a retail store that the staff is consistently friendly, upbeat, knowledgeable and willing to spend time answering questions. They are all passionate about photo and video and it shows. They also allow well-behaved dogs in, so I almost always have one of mine with me when I visit so they get showered with attention. Also, cool lounge area at the front of the store to relax at! (I’m waiting for the espresso machine to arrive to make that area perfect!) I cannot recommend Action Camera enough!!
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