Services Offered
Custom Haircuts
Personalized haircuts tailored to your hair type, face shape, and lifestyle goals, including gender-affirming styles.
Hair Styling
Expert styling for any occasion, from everyday looks to special events, using quality products and techniques.
Hair Consultation
In-depth consultations to understand your needs and create a hair plan, with product recommendations and care advice.
Transformative Hair Services
Complete makeovers and big changes, helping you achieve a new look with confidence and creativity.
Curly Hair Specialization
Specialized cuts and styling for curly and fine hair, focusing on enhancing natural texture and manageability.
Reviews
4.2(5 reviews)
Rating Distribution
5
4
4
0
3
0
2
0
1
1
K
Killian Beck
via Google
2 months ago
This was my first haircut with Alice, and I'm very happy with how it turned out. She's nice, easy-going, and great at cutting hair. Highly recommend! :)
K
Katharine Schulzvia Google
6 months ago
Alice did some kind of magic on my hair. I came in without a clear plan, knowing only that I wanted transformation. She listened to my goals/priorities and schemed up a perfect cut for me. I feel like a different person in it; transformation accomplished. Besides being a hair witch, she is also really cool and a delight to talk to. HIGHLY RECOMMEND!
R
rightwayDEC2011via Google
6 months ago
Alice is unreliable. She can cancel your appointment without notice. I made my appointment via app, providing my email/phone/cc and still didn’t get any notification! Left for vacation without a haircut 😡
E
Evan Mvia Google
about 2 years ago
Rosie is an absolute genius with haircutting, I have super curly fine hair and I’ve never had a better cut in my life! She took the time to educate me on the right products for my hair and ever since she cut my hair I haven’t had a single bad hair day! The environment is super cute and welcoming too!
L
Lyla Mvia Google
over 2 years ago
I wanted to post here about a fantastic gender-affirming experience I had here over a year ago with Marina. In April 2022 I came to Midwest Beauty and asked Marina to style my short hair in a way that could be worn in more “femme” styles as it grew out, from short to shoulder length, and she 100% delivered the most fabulous haircut of my life. I’m pretty new to managing my hair as it grows out, and she completely nailed it. I am posting this review 14 months later and I still haven’t been back to a salon since. Haven’t needed to. She was so friendly and we chatted about a variety of cool topics including mushroom foraging 🍄 truly a DREAM of a salon experience. You deserve this and nothing less!! Especially if you are trans, i encourage you to check this place out. Thank you Marina, next time I’m in Madison I will be back to see you for my next big change 💃🏻🫶
