Purchase the latest Apple devices, including iPhones, Macs, iPads, Apple Watches, and accessories in-store.
Schedule appointments for technical assistance, repairs, warranty claims, and troubleshooting with Apple experts.
Get help with setting up new devices, transferring data, and learning key features through personalized guidance.
Access warranty support, device exchanges, and repair services for covered Apple products.
Participate in educational sessions to learn about new Apple technologies, apps, and creative tools.
I needed to buy something fast and I did it. No one trying to push different products or accessories. Store was clean and we'll organized. Pretty straight forward experience and that's what I was looking for.
I visited the Apple Knox Street location on Monday evening, January 5, with my son for two appointments: one for his Apple Watch and one for my iPhone. When I arrived, the team member at the front of the store patiently reviewed my appointment confirmation with me and helped identify that I had accidentally booked the appointment at a different Apple Store location. It was late in the evening, all remaining appointments were booked, the correct store was over 40 minutes away, and closing time was approaching. Understandably, I could have been turned away at that point. Instead, she paused and asked what I was coming in for. While continuing to greet and assist other guests, she took the time to help reset my son’s Apple Watch, adjust key settings, and reconnect it to my phone, resolving the main issue that brought us in. She stepped away briefly when needed, but consistently returned to check on us and make sure everything was working properly. What stood out most was her judgment and emotional intelligence. Rather than defaulting to policy or a simple no, she focused on being genuinely helpful within the moment. In a time when service often feels transactional, this experience was a reminder of how impactful thoughtful, human-centered service can be. I left grateful, and saved from having to reschedule and start over another day.
We had a great experience with Michael today. He was prompt for our appointment, fixed our issue within 5 minutes, provided great guidance, and made sure we knew next steps upon leaving, all with a positive attitude and a gracious way about him. He also helped others while waiting on certain parts of our process to finish. I highly recommend his assistance if you’re in need of help with your device.
After weeks of trying to purchase several items and encountering scams that made three items in three separate UPS shipments disappear, I was successful in pickup of items at the store. One item in a three item order never became available for pickup but after a week of waiting I ordered it again and it was available right away. I had to cancel that item from my other order, the. I was able to get everything. Apple Customer Support and its defective AI IVR kept routing me to the wrong people to help me with the package losses and setting up the in-store appointment I needed. Thankfully the in-store staff corrected Supports mistake at my pickup time and helped me achieve my goals. Parking at this location is terrible and I had to walk several blocks after finding a spot. It was a nice day, so my calling this out is just to help people plan to arrive extra early for a scheduled appointment to compensate for a potential parking delay. I have everything I ordered now thanks to FedEx’s successful deliveries, Apple’s eventual credits for lost (stolen goods) handled by UPS, some critical assistance by this store, and an enormous amount of persistence and effort by myself. It shouldn’t be this difficult to buy and receive Apple products. I hope Apple hold UPS accountable and demands deeper scrutiny about the lost (stolen) items. I would never accept UPs shipment of Apple products to my address again.
My experience at this Apple Store was honestly just terrible and a complete waste of time. Save yourself a hassle and just order your stuff online. We have a relatively new Apple TV that broke due to a manufacturer defect which is covered under the warranty. We also pay extra for Apple care + for the device which claims to make returning things easier. We scheduled an appointment and had to sit around for 20-30 minutes, just for a simple exchange. Then when we got helped we had to replicate the issue for them using their demo tv. Of course it was just as broken as when we left home, so they said they would send it off to get repaired. I asked if we could just perform an exchange since we have been paying extra for such coverage, and they said no, even though they have a wall full of identical Apple TV devices. I asked if we could just refund the device for store credit and our Genius said that would only be possible if we called the help hotline. Our Genius also told us that we could not order our replacement parts to be shipped to our home and would have to come back into the store in a week to sit around and wait to pick it up. She was honestly very frustrating to work with and gave us no help whatsoever, basically confirming that we could have had an infinitely better experience just calling the Apple service number instead of coming into our local store. Apple has always been expensive but they used to at least feel make you feel valued. Now it just feels like an overt scam and the customer experience is worse than ever.

Your Dallas destination for Apple innovation, support, and seamless tech experiences.
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Apple Knox Street is an upscale retail store located in Dallas, Texas, offering the latest Apple products, expert technical support, and personalized shopping experiences. We provide a clean, organized environment where customers can explore iPhones, Macs, iPads, Apple Watches, and accessories, with services including Genius Bar appointments, product setup, repairs, and educational workshops. Our dedicated team focuses on delivering helpful, human-centered service to ensure every visit is efficient and satisfying, whether you're buying new devices or getting support under warranty.
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