Modern Danish furniture and interior design solutions for London homes.
BoConcept Westfield is a premier furniture store located in White City Shopping Centre, London, offering contemporary Danish design and custom interior solutions. With a 4.8-star Google rating, the showroom provides a welcoming atmosphere where expert staff like John, Ann, and Margot assist customers in designing and personalizing high-quality furniture, from sofas to dining sets. Known for exceptional customer service and efficient delivery, the team ensures a seamless experience from consultation to installation, making it a trusted choice for home furnishings.
Ariel Way Westfield, White City Shopping Centre, London W12 7HB, UK
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Browse our extensive collection of contemporary Danish-designed furniture including sofas, dining sets, beds, and storage solutions.
Personalized design services with expert consultants who help plan and style your living spaces from concept to completion.
Customise furniture pieces with various fabric, leather, colour, and configuration options to match your specific needs.
Professional delivery and assembly services with faster-than-average turnaround times (typically 6 weeks vs industry standard 8-12 weeks).
Regular promotions including seasonal sales with discounts up to 50% on ex-display and showroom items.
Overall rating
abrar A
Ordered the Osaka Sofa which looks wonderful. The lady who advised me on the day had a real passion for aesthetics which i very much appreciated, i showed her my living room and she advised one a few colours to pick from. Shame about the delivery which was slightly delayed regardless good experience over all !
Abz
I was recommended to visit Bo Concept through a family member when designing my new house. The showroom was really nice and quality of everything was apparent. John was really helpful and helped design/manage the whole process. Everything was delivered & installed within 6 weeks (typical estimates are 8-12 weeks elsewhere). John was very helpful and still allowed us to lead the process, whilst still giving his own thoughts and opinions. I had a very good experience with Bo Concept and would certainly recommend using their services.
Damien de Gouveia
Absolutely wonderful customer service! We were looking to find a very specific bracket and after weeks of searching Ann managed to track one down for us. It's customer service like this that really makes a brand. A huge thank you to Ann and the rest of the team.
Mammypis Fashion
The Team at BoConcept Westfield W12 always go above and beyond to ensure maximum customer satisfaction. They don't just sell luxe furniture; they ensure the customer experience is unsurpassed
Li Davis
Could not be more pleased or impressed by the wonderful, friendly and professional service received from this showroom! Popped in to browse sales items (they have 15% off everything in the showroom at the moment with sales going up to 50% off ex-display). Received the nicest hello and welcome from Margot Maciejak and the best service! Left very pleased having customised their beautiful Augusta dining table (with their signature butterfly extension mechanism) and x4 Adelaide dining chairs (again customised to a gorgeous leather; and adding the swivel option). Have been a loyal BoConcept fan for some 14 years and today was probably my favourite shopping experience. Have always been satisfied with the furniture I have bought from them. Lovely team and atmosphere. Worth popping in for a visit.
