Your go-to destination for premium beauty products and expert advice in Fort Worth.
By Alex is a premier beauty store in Fort Worth, TX, offering a wide selection of high-quality makeup, nail, and skincare products. Known for its knowledgeable and friendly staff, we provide personalized service to help you find exactly what you need. With a focus on affordability and excellence, we ensure every customer walks out feeling confident and beautiful. Our clean, organized store features top brands and expert recommendations for all your beauty needs.
Wide range of high-quality cosmetics including foundations, lipsticks, and eyeshadows from trusted brands.
Selection of nail polishes, adhesives, and tools for professional and at-home nail care.
Variety of skincare products tailored to different skin types and concerns.
Personalized advice from knowledgeable staff to help you choose the right products.
Affordable, quality jewelry and beauty accessories to complement your look.
I'm absolutely loving this makeup store! The staff is super knowledgeable and friendly - they really know their stuff and are happy to help you find exactly what you're looking for. The selection is amazing, with a wide range of products. It's honestly become my go-to makeup store - I walk out feeling like a queen, thanks to their expert advice and awesome products. Can't wait to go back!
Alex is such a hustler! We attend the same beauty school, and as soon as we met her I instantly knew we would be great friends! Her store is amazing, and she has a wide variety of products for skin & nails. She provides excellent quality products and customer service.
Best makeup store to go to! They have everything you need for nails and makeup. The staff is so friendly, helpful, and knowledgeable. Great quality products at an affordable price.
Such a great store, very clean and organized. The staff is very friendly and helpful. Alex really has an amazing attitude and was really informative. I love this lash set from By Alex, best adhesive I have found.
I love By Alex, Alex is amazing and very knowledgeable about all the products in the store. She has a great attitude and her team is amazing too. I've loved every cosmetic and jewelry I've bought, good quality and great price!
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