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Flock
Flock: Curated style and unique gifts in Boston’s South End.
4.7
Boutique
$$$
Flock: Curated style and unique gifts in Boston’s South End.
Flock is a stylish clothing and lifestyle boutique at 274 Shawmut Ave in Boston's South End, offering a curated mix of apparel and unique gifts. Customers praise cute, creative finds and inventory that feels exclusive. With the eye of Dani and Lisa, Flock is celebrated as a neighborhood treasure where effortless style and thoughtful gifts come together in a welcoming setting.
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A unique selection of stylish apparel, including sweatshirts and more, for effortless everyday wear.
Handpicked jewelry pieces that add a special touch to any outfit or make perfect gifts.
Expertly curated gifts for all occasions, from friends to those hard-to-shop-for individuals.
A sweet and unique collection of cards to complement your gifts with thoughtful messages.
Exclusive home decor and accessories that reflect creative, upscale living.
Overall rating
Liza Dufresne
I have been here several times and always find something cute to wear whether it is jewelry or a sweatshirt.
Nour AlSaeedi
I loved the store! So cute and you’ll see many creative ideas there!
Mark Gomes
Sarah Balouris
Have stopped in here a few times and always find something cute! Great for gifts too!
Brad Dufton
Flock is my wife's FAVORITE lifestyle boutique in Boston's South End neighborhood! Anytime I may in the need to get her a special or unique gift, Flock has become my #1 go to small business to depend on. My wife & I have been shopping at Flock for well over 13 years now, & it's constantly updating itself with new inventory. We appreciate knowing that what we're going to discover at Flock will most likely not be available at any other shop, giving us a sense of exclusivity. If you're looking for effortless style, then I can not recommend Flock high enough!
Kendra Amin-Dufton
Flock is a true neighborhood treasure! If you're in the South End, take a few steps off the beaten path to this beautifully curated lifestyle boutique. Dani and Lisa have an exceptional eye, and this is always my first stop when I'm looking for a special gift for a friend or myself!
