Services Offered
Upscale Fashion Retail
Curated selection of distinctive clothing, jeans, sandals, bags, and accessories from favorite designers.
Home Décor & Gifts
Beautifully chosen home items including candles, trays, coasters, wine glasses, bowls, vases, and unique accents.
Personal Shopping Assistance
Attentive, creative service to help you find special pieces tailored to your style and budget.
Online Shopping
Convenient e-commerce platform with regular sales, making our curated collections accessible from anywhere.
Gift Curation
Thoughtful gift-finding service for meaningful presents, from knickknacks to standout wardrobe pieces.
Reviews
5(5 reviews)
Rating Distribution
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K M
via Google
about 1 month ago
Oh my goodness do I love Hive 💗 Some of my absolute favorite candles, trays, coasters, wine glasses, decorative bowls, vases, jeans, sandals, bags, hand soaps, body wash & even snacks are from there. Sadly I’m hours away from the shop but I still buy things online & NO ONE does a sale like Hive. Morgan & Lori are the sweetest & I sure miss seeing them!
E
English Blackvia Google
about 2 months ago
Hive & Upscale Boutique in Winston-Salem is an absolute gem. From the moment you walk in, the experience feels thoughtful, elevated, and genuinely welcoming. Their curated selection of fashion and home décor, beautiful knickknacks, and unique accents makes it impossible to leave without finding something special—every piece feels intentional and artfully chosen. What truly sets Hive apart is the blend of style and warmth. The service is exceptional—attentive without ever feeling pushy—and the team clearly has an eye for quality and design. On top of that, their fashion selection is stunning: upscale, distinctive pieces you won’t see everywhere, perfect for anyone who appreciates timeless style with a modern edge. Whether you’re shopping for your home, a meaningful gift, or a standout wardrobe piece, Hive & Upscale Boutique delivers on every level. A must-visit if you love beautiful things, impeccable service, and supporting a local business that truly gets it.
M
Mary Lesa Peggvia Google
about 2 months ago
I love shopping at Hive for so many reasons. Their clothes are unique and fun and I can find something I will almost certainly get endless compliments on for any occasion. However (and even more importantly), I love stopping in to see Morgan, Lori, and the rest of the team! They are helpful and creative and no matter your budget, they’re always happy to help you find something special in store. I live in Raleigh and always make a point to stop in when I’m passing through Winston.
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Sarah Beth Davisvia Google
about 2 months ago
Hive is an absolute joy to visit! This has quickly become one of my favorite new local shopping experiences. Morgan and her team consistently curate the most beautiful collections that surprise and delight around every corner. They are always so friendly and engaging when I’ve visited in person and their website makes shopping from afar a breeze! As a retail owner myself, I can honestly say Hive sets the bar for us all in customer care and community.
K
Katie Wallacevia Google
about 2 months ago
I make it a point to visit Hive every time I’m home in Winston, and it never disappoints. It’s truly one of a kind in an area where it can be hard to find thoughtfully curated pieces from my favorite designers. The assortment is exceptional, and the store itself is absolutely stunning—beautiful, inviting, and impeccably maintained. Lori and Morgan have created an aspirational yet welcoming space that feels special the moment you walk in. Having lived in cities like Austin, Seattle, Boston, and even abroad, I can honestly say Hive remains at the very top of my list of favorite places to shop. If you live in or are visiting the Triad, this is a must-stop. You won’t be disappointed.
