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Primm's
Primm's elevates Winston-Salem style with curated shoes and fashion.
5
Boutique
$$$
Primm's elevates Winston-Salem style with curated shoes and fashion.
Primm's in Winston-Salem offers a distinctive mix of shoes and chic clothing, with a broad, eclectic selection. Customers praise Amie for fashion insight, personal service, and honest styling advice, both online and in-store. From casual to black-tie looks, and stylish accessories, Primm's delivers a welcoming boutique experience and responsive customer care.
No photos available
One-on-one consultations with owner Amie or associates for honest feedback and outfit coordination tailored to your taste.
Eclectic mix of stylish, unique clothing and accessories for all ages and occasions, from lounge wear to special events.
Handpicked collection of fashionable shoes that complement our clothing lines for a complete elevated look.
Seamless online purchases with personalized assistance for sizing, styling, and hassle-free returns or replacements.
Expert guidance and selection for black-tie events, parties, and other special occasions to ensure you stand out.
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Overall rating
Elizabeth Skeadas
I've shopped in person and online with Primm's and will continue to shop with them. The store always has a selection of beautiful clothing, suitable for young and not so young who want to look chic! Amie's customer service goes above and beyond; she helped me with the size on a skirt and then suggested a top that was absolutely perfect with it-- all with an online purchase! Thank you, Amie!
Aldona Towner
What I love best about Primm’s is the owner, Amie. She has an incredible eye for fashion and a broad, eclectic selection of clothing and accessories; everything from casual to black tie. She knows my taste and what does and doesn’t work and gives me honest feedback, as she does for all her customers. The others associates are fantastic as well. When I look in my closet to decide what to wear, I choose something from Primm’s 90% of the time. Primm’s fills a void in the Winston Salem market and I’m thankful it’s here!
Lynne Emken
I have been shopping at Primm’s for 3 years, and ALWAYS find the most stylish and “not seen everywhere” clothing and shoes. Amie has a great eye and brings to Winston-Salem an elevated level of style that we otherwise would not have. I have bought everything from special event wear to lounge wear, and am never disappointed in how they make me feel or in the compliments they inspire. If you want exceptional selection and customer service, don’t walk, RUN to Primm’s!!
Fatima Osman
Amie, the owner, is so nice and helpful. There was a little mix-up with my order, and she fixed it herself right away. I’d also asked her about some clothing and general style advice, and she sent me a video that same day with some awesome looks and pieces based on my style and what I told her I was looking for. She was so nice and easy to talk with on the phone. My dream is to have my own boutique one day, and I honestly hope I can be as cool and thoughtful as she is.
LUCIANA PERALTA
I love shopping online at Primms! They carry such a beautiful selection of brands and styles. I recently had an issue with a pair of pants, and their customer service (especially Amie) was outstanding. They were quick to respond, handled everything so smoothly, and made the replacement process completely stress-free. It’s clear they truly care about their customers. Highly recommend!🌟
