Natural, camera-ready makeup that lasts—tailored for NYC moments
Jen Cayle Gaum Makeup Artist NYC offers personalized makeup artistry in New York for weddings, headshots, and events. Clients praise her color matching, subtle, professional approach, and ability to tailor looks to individual coloring and style. She provides skincare and makeup routines through the Beauty Refresh package and even offers on-site prep to help clients feel confident all day.
175 W 12th St, New York, NY 10011, USA
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Custom wedding makeup for brides, including trials and on-site application for a flawless look.
Professional makeup for special occasions like parties, photoshoots, and corporate events.
Comprehensive skincare and makeup overhaul with product recommendations, tutorials, and follow-up support.
Convenient at-home makeup application for clients in NYC, perfect for busy schedules.
Personalized sessions to assess skin tones, color matching, and create tailored beauty routines.
Overall rating
Jennifer Baldinger
Just had the pleasure of working with Jen for a make up session before some new headshots were taken. Jen’s approach was subtle and professional. She really took time to understand my coloring and skin tones to highlight my features perfectly. Wish I could have her do my make up every day!
Eileen Connell
I had a great experience during my initial make-up consultation with Jen Cayle Guam as well as during follow-up interactions. Her positive energy alone makes a person glow! Jen combines her expertise gained from working with different make-up companies over the years with her acute comprehension of her client's needs and personal style to create a skin care and make-up routine that fits like a glove. She is especially skilled at color matching! I appreciate that the routine she designed for me takes into account limited time on some days, and also gives the option to go fancier with a few more steps for special occasions. In either case, I feel like I am looking my best- thank you, Jen!
Neha
I worked with Jen for her "beauty refresh" package and it was EXACTLY what I was looking for! Jen helped me overhaul my entire skincare routine (morning and evening) and my entire makeup routine (from everyday to event) including recommending / purchasing products for me, showing me how to use them, recording videos together so I could refer back later and being super available for follow-up questions and help on text after. I honestly think every woman I know would love this package! Speaking for myself, I find both skincare and makeup so overwhelming; there is almost too much information and too many products out there and I've just been throwing darts trying to figure out what might be right for *me*. Jen takes all that uncertainty away! It is an investment but it'll pay off because 1) I feel way better and more confident (who can put a price on that :) and 2) I'm going to stop buying so much random stuff! Here's the process for the beauty refresh: - First we had a short video call for Jen to understand what I was looking for and how she could help. I immediately trusted her, I love her focus on bringing out natural beauty rather than trying to cover up who you are. She's super organic and honest, and I immediately felt she understood what I was looking for. - Next we met for a ~2 hour session where she looked at all my current products (I sent her pics of them prior to mtg) and we went through my existing routine and then she just played around with my skin trying different products and looks to get a feel for what might work for my skin and my personality / routine - Then she went away and does a bunch of research, gets products she thinks will work and we met again for another ~3 hour session where we went through everything she recommended step by step! That included skincare and makeup (including brushes even), as well as making videos on my cell phone for each bit so I could refer back to it later-- this was SO helpful. Jen also makes a lot of her own products which are awesome, but she doesn't only recommend her own stuff, she really goes with what she thinks will work best for your skin. Overall, I'm SO glad I found Jen so I could stop spinning my wheels on this! Life is too short to not feel your best and Jen really makes that happen. She is positive, kind and radiates a love for helping people feel their best. If this is the kind of service you're looking for, set up your call with Jen now, trust me you will NOT regret it!
N F
Jen did my make up for my wedding which was a daytime picnic in central park. I can't rave enough about her . My make up was PERFECT! I felt beautiful all day and received so many compliments. She really listened to what I wanted and gave her honest opinions. We just got the pics back from the photographer and I couldn't be happier with how my make up looked ! Thanks Jen !!
Lindsey Bernay
Jen is an incredibly talented makeup artist and also the best person to have by your side as you get ready for your events. My favorite experience with Jen was the morning of my book launch when she came to home at 8 AM to help me get ready. Jen made my morning! I not only looked gorgeous as she highlighted my features, but I had fun with her. It was the perfect way to start my day. My makeup lasted for the entire event and beyond. I used her flushed yoga glow product the next morning too. I loved the way it made my skin look. Thank you Jen!
