JL
Jon Luskin, CFP®
Empowering DIY investors with transparent, fee-only financial planning for a secure future.
5
Business
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Empowering DIY investors with transparent, fee-only financial planning for a secure future.
Jon Luskin, CFP® is a fee-only financial planner based in San Diego, specializing in helping individuals and families take control of their financial futures. With a focus on the Bogleheads approach, Jon offers unbiased, comprehensive advice for retirement planning, investment strategies, and estate management. His services are designed for do-it-yourselfers seeking expert guidance without the high fees of traditional wealth managers. Known for his transparency, responsiveness, and methodical process, Jon provides tailored solutions that align with clients' life goals, ensuring confidence and clarity in financial decision-making.
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A comprehensive, remote review of your financial situation, including retirement planning, investments, insurance, and estate planning, with a detailed report and follow-up session.
On-demand, fee-only consultations for specific financial questions or projects, such as buying property or adjusting investment strategies.
Personalized guidance on saving, investing, and transitioning into retirement, tailored to your goals and risk tolerance.
Transparent advice on portfolio management using a Bogleheads-inspired, low-cost approach to optimize returns and minimize fees.
Support on broader financial topics like insurance, healthcare planning, online security, and estate planning to ensure all aspects are covered.
Overall rating
Tim Byers
The “Bogle heads” approach to saving money has worked well for us. We retired recently and have been researching and developing an overall plan for the many changes and adjustments required for a secure and successful retirement phase of life. We are do-it-yourselfers and were looking for advice both to confirm our choices, and also to reveal choices we had not considered. We felt surrounded by circling, hungry sharks. Signing up for the “One-Day Financial Review” with John Luskin was interesting. Standoffish is too strong of a word, but he clearly wanted to make sure that the service he provides would be a good fit for our inclinations and our needs. That "soft sell" approach was part of what convinced us to go with him over the other services who used the "hard sell." Our experience proved that this was not a gimmick on his part. Of course, Jon is a competent financial advisor, but he also pushes you to consider the many other factors that need attention such as insurance, estate planning, healthcare, online security, etc. We appreciate the nudge and the advice. Even though he covers a lot of ground beyond his core area of expertise, we did not detect any tendency to make recommendations that he was not well informed about. We found Jon responsive to questions about topics covered in the retirement plan, but then we had a crazy new inspiration to buy a second house for a family member's use. We signed up for Jon’s hourly advice and he dove right in to provide honest feedback on the plan. He agreed that though it may not make the best long-term financial sense, it would be a good idea considering our life goals. This had us pondering how likely a wealth manager would make a similar recommendation given the significant reduction in their percentage fee that would result! It was a pleasure working with Jon Luskin. We highly recommend him to anyone who wants to take a “hands-on” approach to implementing their own retirement plan.
Cristina Z
I had the pleasure of working with Jon Luskin with my financial planning needs - retirement and investment. He explained things in a way that was easy to understand. He kept my goals in mind when advising me and his recommendations made sense. He is saving me from working with a financial advisor that wants to charge 1% AUM (Yikes!). After speaking with Jon, I now have a clear plan that I can follow. He is very transparent and knowledgeable. I highly recommend him for anyone looking to DIY their finances with his guidance.
Michael Port
Jon Luskin is in a class of his own: competent, honest, and deeply reliable. Simply put, he does what he says he’s going to do. His process is not only clear and thoughtful, it’s flawless. Working with Jon feels like a breath of fresh air in an industry where transparency and competency can be rare. What more can you ask for?
Ben Harris
My wife and I worked with Jon and his One-Day Financial Review (we picked him after interviewing 4-5 other advisors) and he was even better than we had expected. Not only did his report highlight a number of things we'd never considered before (e.g., umbrella insurance), he provided a lot of helpful information to explain the logic behind each recommendation (with supporting resources to back it up). He fully tailored his report to our unique needs, was kind and courteous to work with, and was quick to respond to any follow-up questions. We had a great experience working with Jon and would HIGHLY recommend him for anyone looking to take control of their financial future. We will definitely continue to work with Jon as our needs evolve - he is simply the best there is!
Darlene Wataha
We engaged Jon Luskin for his financial review service. The process he's developed for the review is convenient (done remotely) - it's quick and effective yet comprehensive and extremely detailed. He is articulate and concise, broadly knowledgeable and a keen listener. Jon was methodical in his approach to the review and followed-up afterwards with dynamic information generated from our interactive 2-hr session with him. We really appreciated his eagerness to explain financial concepts and give pertinent examples for clarity. Highly recommend this business to anyone at any stage of their financial journey.
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