Toby Roberts
"Working with Odd Notion on our rebrand was a transformative experience for Thaan Charcoal. Their team guided us through a thoughtful, intentional branding process that helped us clarify who we are, who we serve, and how we want people to feel about our products. The results have been dramatic—our customer engagement has soared, especially among chefs and restaurants, and our revenue has quadrupled since the rebrand. Odd Notion’s attention to detail, from color choices to visual storytelling, brought our values of sustainability and togetherness to life in ways I never imagined possible. I’m grateful for their partnership and highly recommend them to any business looking to elevate their brand." –Toby Roberts, Founder at Thaan Charcoal






