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Proof Wine & Spirits
Your neighborhood gem for curated wines, spirits, and expert pairings in RiNo.
4.6(5 reviews)
retail-store
$$$
Your neighborhood gem for curated wines, spirits, and expert pairings in RiNo.
Proof Wine & Spirits is a beloved liquor store located in Denver's RiNo district, offering a carefully curated selection of wines, spirits, and beers. With a 4.8/5 Google rating, we pride ourselves on knowledgeable staff who provide personalized recommendations, weekly educational tastings, and perfect pairings for any meal. Whether you're a beginner or a connoisseur, our welcoming atmosphere and unique offerings make us a go-to destination for quality beverages and exceptional service.
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Curated collection of wines, spirits, and beers with personalized recommendations from expert staff.
Educational wine tastings held weekly, perfect for beginners and enthusiasts to explore new flavors.
Expert advice on pairing beverages with meals to enhance your dining experience.
Ability to source specific or hard-to-find bottles upon request for customers.
Points-based rewards system for regular customers to earn benefits on purchases.
Awesome store with a really great selection. Bill was super helpful in picking out beers and guiding the wine tasting! Definitely a spot I’ll be coming back to!
I have really enjoyed proof in the past because it's close, has a solid selection, and there were friendly people working there. Over the last couple months though it really feels like a clique among the workers/other patrons. If you don't know the person working, they'll ring you up and shrug you off. I've had experiences where after paying, the person working has just walked away without a 'have a nice day' or a 'see ya next time'. Other times I've had to wait to be rung up while someone working continues to socialize. Making it seem like customers who are just there to buy something quick (or anything besides wine!) aren't worth the time. I'm not entirely sure what happened at proof but these experiences over the last few months really have me debating whether or not I actually want to go to proof each time I think about it. Used to have really solid experiences there, people asking if I needed help with anything, willing to make special orders, etc. The craziest part is my partner and I have been going to proof for over three years and have racked up many a points there and recommended others go there as well for the selection and the hospitality, though it can be a bit pricey. I'd love to see a change in attitude to patrons who aren't regulars or aren't stopping in for a tasting so I can once again be excited to take a trip to proof.
This place is the gem of Rino. If you want it, they can find it for you! I love going to their weekly tastings, Thursdays are great if you are a beginner like me because its educational. Fridays are fun, too, for a social call! Staff is helpful. If you tell them what you're eating, they will find the perfect pairing every time. Love visiting!
I love this place, it’s small but well stocked which counters the buyers overwhelmed when choosing a bottle of wine. The staff is extremely knowledgeable and take great care with everyone who enters the store and I’m always met with a friendly greeting. Conveniently located in an area where the population is growing, they are a step above most alcoholic beverage, resale establishments.
I highly recommend that cute little wine shop in RiNo. On my way home I looked for the nearest store where I could get some wine to go with dinner. The place is clean, well stocked, and what I noticed- each bottle has a price written on with a white marker (never seen that before- very unique). Also, except for wines you find there other liquor as well as beer. I guess one of the owners - Jessica- was super nice and helpful, she listened what I was looking for and also gave me some nice recommendations for types of wine I did not know until now. Her partner was also very knowledgeable. My friends and I enjoyed both wines I got that day. I’d be back! 🤗
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