SF
Santiago Figueroa London - Soho ✂
Expert hair styling with a touch of Latin flair in the heart of Soho.
5
Hair Salon
$$$
Expert hair styling with a touch of Latin flair in the heart of Soho.
Santiago Figueroa London - Soho is a premier hair salon offering professional and personalized hair care services. Located on Wardour Street, this salon is known for its skilled Spanish and Latin American stylists who specialize in modern cuts, balayage, and styling for all hair types, including thick and coarse hair. The atmosphere is welcoming and relaxed, with complimentary drinks and a focus on quality service over upselling. Clients appreciate the attention to detail, friendly staff, and excellent results, making it a top choice for hair transformations in London.
No photos available
Modern, tailored cuts for all hair types, with expert styling for thick and coarse hair.
Natural-looking highlights, colour transitions, and bespoke colour treatments.
Complimentary wash and conditioning before and after services for a polished finish.
Professional blow-drys and styling for events or everyday elegance.
One-on-one consultations to understand your needs and achieve your desired look.
Overall rating
Ruby Cohen Love
I absolutely love this salon! All of the staff is super friendly and lovely. I’ve been living in the area for a couple of years and going to a new salon can be daunting but they were very warm and welcoming. I needed help determining what was the right treatments for my hair and gave me a free consultation with Ira. She cared about my hair from the very beginning, and did the keratin treatment with her and a week later I did my semi permanent with her too. Ira was very skilled at making my hair exactly what I wanted from my reference, and even when my colour was not dark enough they redid the colour free of charge, which I appreciated very much. It felt I could trust them completely and I am very happy to come again with hair stylists that genuinely care. 🩷
Saboush
A peaceful little sanctuary in the heart of Soho — quiet, welcoming, and very reasonably priced for the location. The talented Spanish and Latin American stylists really understand how to cut and style thick, coarse hair with flair and a cool, modern finish. Friendly, skilled, and professional throughout. I’ve given four stars only because the interior is a bit too bohemian for my taste, but it’s bright, clean, and genuinely inviting. 😍
Gail Sandford
First time hear . Fabulous service . Left feeling and looking great . Will visit again if in London.
Anna
Popped in to sort my fringe. Very friendly and helpful ☺️
Iman Mazhari
Excellent welcome from both Tammy and her colleague at reception, followed by an amazing fringe cut - I was particularly happy with EXACTLY how well Tammy understood what I was looking for, before the cut was agreed upon. Thank you, and Happy New Year 😊
Jennifer Robinson
Tammy did an incredible job on my hair for an event. I had a couple ideas but she had the vision! It lasted all night and I received so many compliments. She is amazing!
