Modern, tailored cuts for all hair types, with expert styling for thick and coarse hair.
Natural-looking highlights, colour transitions, and bespoke colour treatments.
Complimentary wash and conditioning before and after services for a polished finish.
Professional blow-drys and styling for events or everyday elegance.
One-on-one consultations to understand your needs and achieve your desired look.
A peaceful little sanctuary in the heart of Soho — quiet, welcoming, and very reasonably priced for the location. The talented Spanish and Latin American stylists really understand how to cut and style thick, coarse hair with flair and a cool, modern finish. Friendly, skilled, and professional throughout. I’ve given four stars only because the interior is a bit too bohemian for my taste, but it’s bright, clean, and genuinely inviting. 😍
I have visited this salon several times and have consistently had a wonderful experience. The staff are professional, courteous, and attentive to my needs. They focus on providing high-quality service rather than simply upselling, which I truly appreciate. The level of care and skill is excellent, and the thoughtful gesture of offering tea adds to the overall welcoming atmosphere. I highly recommend this salon for their exceptional service and professionalism. Thank you so much :)
It was my first time in this particular salon and the vibes were immaculate! I can’t describe how much I recommend getting your hair done by Ray as she made me feel at ease, especially after telling her the bad experience I had at another place. I can’t wait for this to be my regular salon! Thank you so much for making me feel incredible☺️
The salon is in a super convenient spot, right in the heart of Upper Street. The space is beautifully designed with a relaxed, welcoming atmosphere. The staff were friendly and professional, and I felt well looked after throughout my visit. I’m really happy with how my balayage turned out. I was a bit nervous about going slightly darker after being blonde for so long, but they made the transition feel effortless and the result looks incredibly natural - just what I was hoping for. Would definitely recommend. Thank you! :)
What a lovely place!!! Walking past I saw the range of services they have provided, I am glad I went in as on of the stylists Tammy was available and I really needed a good haircut. I had a nice complementary drink as well, and before my haircut she even washed my hair where usually you don’t get this in a barbershop, and not just then but also after the haircut, so I didn’t have to worry about hair going on my working clothes. She had a really good attention to detail and gave me a really good haircut, got me feel more confident for an event that was happening later. The char and atmosphere in the salon was great too. Thank you! I will definitely come back !!

Where Spanish flair meets London style – expert cuts, colour, and care in the heart of Soho.
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Santiago Figueroa London - Soho is a boutique hair salon offering a sanctuary of style and relaxation in central London. Our talented Spanish and Latin American stylists specialise in modern cuts, balayage, and colouring, with a focus on thick, coarse hair. We provide a welcoming, professional atmosphere where quality service and attention to detail come first—complemented by thoughtful touches like tea and complimentary drinks. Perfect for those seeking a personalised, upscale experience without the upselling pressure.
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