
Curl-aware care, inclusive beauty, for everyone.
The Beauty Project Salon in Reno provides personalized hair care in a warm, inclusive space. Led by owner Jillian, the team offers comprehensive consultations, curl-focused styling, and practical at-home care guidance. Reviews highlight caring, skilled stylists, and a welcoming atmosphere, with a noted commitment to accessibility through a foundation that funds beauty and wellness for those in need.
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Personalized consultations and cuts tailored to your curl pattern, texture, and lifestyle, with maintenance routines and product recommendations.
Creative and unique haircuts for alternative styles, provided by passionate stylists in a welcoming environment.
Expert guidance and cuts for donating hair, ensuring a comfortable and meaningful experience.
Revitalizing treatments to improve scalp health and hair vitality, with ongoing support for your hair journey.
In-depth discussions before every service to align on vision, using clean products and sharing knowledge for at-home care.
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Overall rating
Madelyn Dreyer
Starla is an amazing hairdresser who is perfect for alternative hair and haircuts. They have such a welcoming vibe and great conversation! I am so particular about my hair but she makes it such an amazing experience every time and I always feel so relaxed. They are so passionate about hair too and I couldn’t ask for a better hairdresser!
Andreya Russell
Kristina is wonderful! She took great care of me. I haven't cut my hair in years and I wanted to donate it. I was kind of nervous to do it but Kristina gave me great recommendations and I love how it turned out. She was so sweet and you can tell she genuinely cared about how I liked it.
Hannah Alterwitz
I was SO happy to find Jillian, the owner and founder of The Beauty Project!! She does a comprehensive consultation every time to talk through the vision for my hair, and she is a wizard! I have never left that chair anything but thrilled with how my hair looks. Jillian is also one of the kindest hearted people I’ve ever met. She started a foundation to provide beauty and wellness services for those who can’t afford it, passing along all her tips straight into funding the foundation. Do not miss the opportunity to get your hair done by truly one of Reno’s finest!!
Pari Michalopoulos
Jillian is an absolute gem and The Beauty Project is such a reflection of her warmth, care, passion, and artistry. I have curly hair, and from the moment I sat in her chair, she took the time to really see my hair by walking me through my curl pattern, texture, and what would best suit my lifestyle. She explained maintenance routines, recommended products that actually work (clean products & shared genuine knowledge), and made sure I understood how to recreate the look at home. She explained how we would shape my curls over time (through upcoming appointments) and worked with me from the start. From the moment you walk in, you’re welcomed by Jillian’s bright, contagious smile and offered a cup of tea (or whatever beverage makes you feel at home). Every detail of the space feels intentional: locally crafted goods, thrifted treasures, and cozy touches that make it an inclusive community hub for care and creativity. One of the most special things about The Beauty Project is Jillian’s model, which ensures everyone has access to self-care at any point in life. You leave feeling your best and inspired to support others in doing the same. I can’t recommend Jillian enough. Whether you’re embracing your curls, wanting a fresh new look, or in need of a little self-love, The Beauty Project is the place to go!
Patricia Kage
Words do not exist to describe Jillian, her expertise, and her genuine care for her clients. I forced my husband to go to Jillian as a trial run for my own hair and within 10 minutes I knew I trusted her fully. Over the past 2.5 years Jillian has revitalized my husband’s and my scalp, thoughtfully lead me through my own hair journey (including growing, chopping, and growing again), and provided insightful knowledge before touching my hair every time. I cannot recommend her enough! Not only was she our trusted hair advisor, but quickly became a beloved friend. 100 ⭐️⭐️⭐️⭐️⭐️