Extensive selection of high-quality fabrics including 100% cotton, colorful prints, and unique brands for quilting, sewing, and crafts.
Authorized Singer dealer offering sales, repairs, and maintenance for all makes/models, including embroidery machines.
Beginner to advanced classes and one-on-one instruction to help you master sewing, quilting, and machine use.
Comprehensive range of threads, notions, and accessories to support all your sewing projects.
Expert guidance and materials for quilting projects, from fabric selection to finishing touches.
Sales, repairs, and support for embroidery machines, plus supplies for personalized projects.

Your one-stop destination for sewing, fabrics, and creative inspiration in Madison!
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The Electric Needle is a premier sewing and fabric store in Madison, WI, offering an extensive selection of high-quality fabrics, sewing machines, and supplies. With a 4.9-star rating from over 150 reviews, we are known for our knowledgeable and friendly staff who provide expert sewing machine sales, repairs, and classes for all skill levels. Whether you're a seasoned quilter, a beginner learning to sew, or need embroidery machine services, our welcoming shop is your go-to resource for all things sewing. We pride ourselves on excellent customer service and a vast inventory that surprises and delights every visitor.
I took my new/used sewing machine in because I thought something was wrong with it and they did some tests and it turns out that nothing was wrong with it. They were very friendly and knowledgeable. They're a Singer dealer but service all makes/models. Even embroidery machines. They also have fabric there!
Excellent selection of fabrics and excellent quality and value. There was a small problem with my order and the store was quick to make it right. I love how my quilt turned out and I will order again soon!
Very helpful and knowledgeable staff, easy to talk too. Fabric selection fits my colorful character. I found many fabric choices that I hadn’t seen before, a great mixture of brands.
The electric needle taught me and my teenage daughter how to use our brand new singer sewing machine. We knew a little to nothing about sewing or our sewing machine and learned so much from the wonderful instructor. Thank you so much for taking time to show us how to use our sewing machine as well Answering all of our questions. We also bought some fabric and some thread for our first project and will definitely be back as we continue to learn for one of your classes.
You walk in and it may seem like a small Shop BUT OH No! It is actually a large shop. It seemed like never ending. Lots of beautiful quality fabrics. All colors. 100% cotton. The ladies were friendly. I did purchase some colorful lovely fabrics. I’m sure I’ll be back on my next trip thru WI. I’m very happy to have stopped here. They also sell sewing machines and variety of thread colors.
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