Valerie Willard
A happy discovery thanks to Novel on Poplar! They are lovely and brought a variety of treats. Sweet and savory was my choice and they delivered! I recommend their scones especially the goat cheese & sweet potato!

Fresh-baked treats on Union Ave—croissants, cookies, and local gifts.
The Ginger’s Bread & Co. is a Memphis bakery and store at 1613 Union Ave, offering breads, croissants, muffins, scones, challah, cookies, and cinnamon rolls. Customers praise fresh ingredients, friendly staff, easy parking, and super affordable pricing. The shop features handmade gifts from local artists and occasional day-old bread discounts on Saturdays (3–4pm).

1613 Union Ave, Memphis, TN 38104, USA
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Freshly baked sourdough, challah, focaccia, and sandwich breads, available daily with discounted options for previous-day items.
Flaky, buttery croissants including savory and sweet varieties like everything bagel croissants and bourbon almond chocolate croissants.
Handmade cookies, cinnamon rolls, muffins, scones, and other sweet treats, perfect for indulging or gifting.
A curated selection of handmade items from local artists, including jewelry, hats, and art, supporting the Memphis community.
Convenient pre-ordering for parties, brunches, or events to ensure availability of your favorite baked goods.
Overall rating
Valerie Willard
A happy discovery thanks to Novel on Poplar! They are lovely and brought a variety of treats. Sweet and savory was my choice and they delivered! I recommend their scones especially the goat cheese & sweet potato!
Cayla Madaris
Stopped in at Ginger's Bread & Co. and love the vibe. I grabbed an assortment of things for a girls brunch. The everything bagel croissant with cream cheese is legit—flaky, savory, and super satisfying. They have muffins, scones, challah, cookies, bread and other baked goods. Parking is easy, space is unique and clean and the folks are friendly. Pricing is super affordable, cheaper by weight than store brand. Highly recommend placing a pre-order or stopping by soon.
Kleopatra Gaiter
This place is a gem. We were driving around after eating lunch looking for something sweet and wanted to try out a new spot. This came up on Google and we decided to try it out. They have such a nice, diverse collection of treats including pastries, croissants , cookies AND cinnamon rolls. They also have an assortment of handmade items /gifts from local artists such as jewelry, hats, art, etc. Okay back to the goodies. I got the bourbon almond chocolate croissant, an espresso chocolate chip cookie and a bag of challah rolls. My sister said the cinnamon roll was the best she has ever had. The croissant is also on point. The challah rolls? So soft and the perfect amount of sweetness. Last but not least, the guy who checked us out had a great personality and was genuinely kind. We will definitely be back.
RS
Second-best sourdough bread in town (yes, we don’t have many options, still - this is good if a bit uneven). If you are on the fence about bread with a crust, come on Saturdays between 3 and 4pm for half-price breads, there just may not be any left. If you like classic sandwich bread, talk to them. They sell a soft crust sourdough to local restaurants, so they might add it to their regular offerings. Also, I took one of their focaccia breads to a party - everyone loved it (dipped in a little olive oil or straight up).
Debisree Ray
If you love the smell of freshly baked goodies, this is your place. They have many different kinds of breads, croissants, muffins, banana bread, cookies, breakfast pastries- all sorts of tempting stuff. They bake fresh with good ingredients. Try to visit them in the morning. Otherwise things run out quickly. Don’t miss their savory scone with cheddar and bacon. That’s too good. You will get previous day’s stuff in discounted rate too. Check this incredible place out. It’s near the Kroger grocery on union.