Fresh, innovative sushi rolls including veggie and sweet potato options, crafted with high-quality ingredients.
A variety of shareable dishes like tacos and flatbreads, perfect for social dining and happy hour.
A selection of great drinks, from basic favorites to signature cocktails, served in a vibrant bar setting.
Entertainment amenities including pool tables, adding a fun, interactive element to your visit.
Ideal venue for groups, casual dates, or private events with a playful atmosphere and flexible seating.
Decent food with very nice and welcoming staff. The service was quick and friendly. Great wings! My wife’s drink was good because she ordered basic but I tried an old fashioned on the menu snd it was very small and tasted like juice.
I love the atmosphere. We sat inside which had an outdoor feel to it. And there was outdoor seating. We enjoyed a game of pool while waiting for our meal. I highly recommend this restaurant. The sushi was so good and fresh.
The food was absolutely amazing! We came for taco happy hour and also tried the veggie and sweet potato sushi — everything was delicious. Our waitress, Gabby V., was fantastic. Even though she just started and is only 19, you would never know it — her service was impeccable and professional. We’ll definitely be back and hope to have Gabby V. as our server again!
Tampa Bay Food Tours has been visiting The Lure on the Central Ave Food Tour for over a year. The Lure is such a fun spot! Playful, social vibe — perfect for groups or a casual date night. The menu is huge: creative sushi rolls, tapas, tacos, and flatbreads, plus great drinks. Laid-back atmosphere, good music, and even pool tables. Exceptional food and service make it a must-visit in St. Pete!
We stopped here after our tour of the Chihuly Glass Art Collection. Food was delicious, service was even better. Atmosphere was low key good vibe. Relaxed and chill. Drinks were also on point.

Creative sushi, vibrant vibes, and social fun in the heart of St. Pete!
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The Lure is a dynamic dining and entertainment destination in St. Petersburg, offering a playful atmosphere perfect for groups, dates, or casual nights out. With a huge menu featuring creative sushi rolls, tapas, tacos, flatbreads, and great drinks, plus amenities like pool tables and indoor-outdoor seating, we provide exceptional food and service in a laid-back, social setting. Our welcoming staff and chill vibe make every visit memorable.
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