Customized hair and makeup services for brides, ensuring a stunning and long-lasting look for your wedding day.
Hair and makeup for bridesmaids, mothers, and other wedding party members, with coordinated scheduling.
Professional makeup artistry for parties, photoshoots, and other celebrations, tailored to your style.
Expert hair services including updos, curls, and sleek styles for any occasion.
Pre-event consultations to perfect your look, with adjustments based on feedback and preferences.
Mobile beauty services at your venue, providing convenience and a relaxed atmosphere.

Elevating beauty with flawless hair and makeup artistry for your most special moments.
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AIR HAIR AND MAKEUP by Sofia Serrano is a premier beauty studio in Philadelphia specializing in bridal and special event hair and makeup. Led by Sofia Serrano, our talented team creates natural, personalized looks that make you feel confident and radiant. With a focus on professionalism, timeliness, and client comfort, we ensure a stress-free experience for weddings, parties, and other celebrations. Our 5-star reviews highlight our dedication to artistry and exceptional service, making us a trusted choice for beauty needs in the Philly area.
Sofia and her team did an AMAZING job at my wedding. She made me look and feel like the bride I’ve always dreamt of being. As an Asian bride, I was worried I wouldn’t be able to find an artist that could do my makeup in a way that made me still look and feel like myself. After looking all over social media, I found Sofia’s page and knew she would be able to do exactly that! I went into my makeup trial and told her that I didn’t really ever wear makeup and I wanted to keep it very light and simple the day of the wedding. When I looked in the mirror after the trial, I was speechless. The makeup was simple and natural, and most importantly, I still looked and felt like myself. I also have very long and thick hair and knew a sleek updo would be challenging. Whenever I was in a wedding, I requested an updo, but no other artist could ever get my hair to stay up. Sofia did the impossible and got all of my hair into the sleek bun of my dreams. We were able to replicate the bun the day of my wedding, and I ended the night with not a single piece of hair out of place. Sofia and her team made my girls and I feel so comfortable during the entire process. They created a hair and makeup schedule prior to the wedding and stayed true to the timeline. Sofia was worth every penny and I cannot thank her and her girls enough! They were a huge part in our special day!
Air Hair and Makeup was an absolute dream to work with. The entire team was incredible—on time, professional, unbelievably talented, and so patient throughout the entire process. Olga and Victoria were my lead artists, and they truly went above and beyond to make sure everything was perfect. They were calm, kind, and a joy to be around, which made the experience even better. Sofia, the owner of the studio, was wonderful to work with and incredibly easy to communicate with. She was always responsive, easy to get in touch with, and checked in multiple times throughout the process, which made everything feel seamless and stress-free. Her thoughtful follow-ups and genuine care really stood out and showed how much she values her clients.
Hiring Sofia and her team was one of the best decisions I made. I did two trials with Sofia to get my wedding day hair just right, and she was incredibly patient, attentive, and creative every step of the way. I typically have pin-straight hair that doesn’t hold a curl, but with extensions and the right products, Sofia figured out how to make it stay beautifully curled all day. She also came fully prepared to pivot the style if the weather didn’t cooperate, which gave me complete peace of mind. On the day of the wedding, Sofia and her team made the morning effortless and enjoyable. They ensured everyone - from my bridal party to my family - felt comfortable, looked stunning, and enjoyed the process. She even stayed for touchups, helping refresh my girls’ hair and mine, and even touched up my makeup even though it wasn’t originally part of her plan. Even when we were running behind Sofia didn't make me feel rushed and got it done! Sofia’s artistry, professionalism, and genuine warmth made me feel radiant and confident on one of the most important days of my life. Her team felt like part of the celebration, not just vendors. I wholeheartedly recommend Sofia Serrano Beauty for anyone looking for flawless hair! We loved our experience so much that my sister has hired her and her team for hair and makeup for her upcomign night before celebration - we can't wait to see them again!
Using Sofia and her team at Air was one of the best choices I made for our wedding day!! I found the Air Hair and Makeup Instagram account early in my planning, and I'm so glad I did. Just from browsing through the posts, I could tell that they were super talented artists. Naturally, I was very excited when I learned Sofia was available on our wedding day. I did a trial almost a year before my wedding with Sofia and she instantly made me comfortable. I knew my bridal party and I would be in amazing hands on the big day!! I had 10 bridesmaids, my mother, MIL, and myself to get ready on wedding day. I was so stressed about the timeline for a large group but Sofia and her team put together a schedule for the morning. They showed up right on time, got set up quickly and got to work on my girls immediately. Everyone got EXACTLY the look they wanted and looked absolutely gorgeous. I couldn't get over how stunning everyone looked, and neither could they! When it was time for me to get hair and makeup done, I was feeling anxious. I sat down in the chair and chilled out immediately when Sofia got to work. When she finally let me look in the mirror, I was stunned! I felt like a bombshell- so beautiful!! I felt and looked like myself- only more beautiful and bridal :) Sofia and her lovely team were worth every penny for hair and makeup. If you are looking for the best, most professional and lovely glam team in Philly, pls book the Air HMUA team!!
I’ve known Sofia for years, and she has always been my go-to makeup artist! From my wedding day to parties and even date nights, she’s the only one I trust. What I love most is that she’s constantly learning, staying on top of trends, and keeping her skills sharp while others stick to the same old looks. Every time, she makes me feel completely relaxed—like I’m just sitting with a friend while getting my makeup done. She’s the only artist I can confidently say, “Do whatever you want!” Hands down, she’s the best in her field!
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