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American Rag
American Rag: Curated vintage fashion that fits your story.
4.2
Boutique
$$$
American Rag: Curated vintage fashion that fits your story.
American Rag is a Melbourne-based clothing store offering carefully curated vintage pieces, some dating back up to 60 years. Customers praise the knowledgeable staff, excellent service, and unique finds that stand out from fast fashion. The shop is known for quality pieces and friendly help, with stories of items shipped internationally and well-fitting denim. A mixed review notes pricing and curation may vary.
No photos available
Handpicked vintage apparel from various eras, including men's and women's items in excellent condition.
Expert staff help customers find perfect-fitting pieces, such as vintage Levi's jeans, with tailored advice.
Reliable shipping services for customers worldwide, ensuring items arrive quickly and in perfect condition.
A focus on high-quality, durable vintage clothing to promote eco-friendly shopping and reduce landfill waste.
A welcoming environment in Melbourne to explore unique vintage finds with friendly, knowledgeable service.
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Overall rating
Karla Gilbert
An incredible experience to try and fit such unique pieces so beautifully kept…. In my experience, items up to 60 years of vintage and in such beautiful condition…. What a privilege! Staff were incredible!
Laura Haskell
I found a piece on the shop's social media that I *needed* to have. The shop went above and beyond to work with me on getting the piece from Melbourne to Ohio, USA, and it arrived quickly and in perfect condition. I couldn't be happier! Thank you again!
Tom Snow
Great service and the stock keeps coming. Fast fashion has skewed our perception of what quality clothes actually cost. This is quality vintage that will be passed on when you're finished wearing it, and not in land fill.
Lucy
Thanks for helping me pick out the perfect jeans yesterday!! Have never had a pair fit this good and would never have thought to try vintage men’s Levi’s. You guys know what you’re doing :) ♥️
Ryan S
I recently dug out a shirt that I bought from here a few years ago, as a new kid in the big city. I now know enough to identify that the shirt isn’t even remotely “vintage”, and the price I paid was outright obscene. The salespeople are nice (and good at their jobs), but I’ve visited a couple of times since; this is a shoddy curation with awful prices. There are much better vintage sellers in Melbourne.
