
Historic factories reimagined as Durham's vibrant downtown hub.
American Tobacco Campus is a historic landmark and popular tourist attraction in Durham. This re-imagined complex preserves old manufacturing facilities and features a water-connected layout between buildings. Located downtown, it offers modern spaces, high-tech simulators, a full bar, and dining. Visitors enjoy strolling the campus, events like Luftgekühlt, and a welcoming atmosphere.
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Guided and self-guided tours exploring the campus's rich tobacco history and architectural transformation.
Venue rental for events like automotive shows, corporate gatherings, and cultural festivals in a scenic setting.
Access to a variety of restaurants, bars, and recreational activities, including simulators and outdoor spaces.
Enjoy relaxing green areas, water features, and seating for leisure walks or social gatherings.
Participate in art installations, seasonal events, and community activities that celebrate local culture.
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Overall rating
Reno Bucci
Fantastic spot! Clean, modern setup with high-tech simulators, super convenient downtown location, and the staff couldn’t have been friendlier. The full bar has plenty of drink options and the vibe is relaxed but fun. Ideal for an evening out or catching up with friends. Will definitely return!
Mike Winkle
Nice place to grab some food. I’m sure it’s a great place to be when a baseball game is going on with the Durham bowls
Theodore “Ted” Welpott
Luftgekühlt 11 – A Stunning Celebration of Air-Cooled Excellence I attended Luftgekühlt 11 this past weekend without high expectations—and I was absolutely blown away. The event was held at the American Tobacco Campus, and the way they utilized the space to showcase the vehicles was nothing short of spectacular. Every car was thoughtfully placed, creating a visual experience that felt both immersive and elevated. The entire show was executed with a level of professionalism that impressed me from start to finish. From the layout to the atmosphere, it was clear that the organizers put serious care into every detail. Whether you’re a die-hard Porsche enthusiast or just appreciate beautiful machines, this show is a must-see. I highly recommend Luftgekühlt to anyone who loves automotive culture. They nailed it.
B Benton
We went walking around here after a Durham Bulls game. It is most definitely a relaxing place to visit with tuft to play on and tables to sit at. We want to go back during the day/evening to get a different experience of this beautiful place. I recommend this place for anyone to visit.
Jane Jing
Wonderful re-design of old manufacturing facilities and buildings. Love the water connecting with all buildings. Highly recommend.