
Personalized fitness training for sustainable results in San Francisco.
Custom Fit is a premier gym in San Francisco offering personalized training and physiotherapy services. Our expert trainers, like James Cho and James Coca, design custom workout routines tailored to individual goals, body types, and health conditions such as back pain or plantar fasciitis. With a focus on sustainability, mobility, and strength, we provide a clean, well-equipped facility and recovery room to support your fitness journey. Rated 4.9/5 by 155 reviews, we help clients achieve measurable progress and enjoy an active lifestyle.
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One-on-one workouts designed by expert trainers based on your specific goals, body type, and health needs.
Tailored exercise routines for home or travel, ensuring consistency and progress outside the gym.
Programs focused on improving flexibility, strength, and cardiovascular health with proper form guidance.
Specialized support for conditions like back pain or plantar fasciitis to safely enhance fitness.
Use of dedicated facilities for post-workout recovery to optimize results and reduce soreness.
Comprehensive evaluations to identify areas for improvement and track progress over time.
The gym as a whole meh and left me wanting more but there was one thing...or person...that kept me coming back... James Cho was INCREDIBLE to work with. He was thoughtful in his approach and very professional throughout our time working together, both of which are high on my priority with working with a trainer or coach of any kind. I had three goals coming in: 1) Get comfortable strength training again, 2) improve mobility, 3) increase lean muscle mass. He helped with all three. I'm down 17 pounds, I'm sprinting again largely due to improved mobility, my energy has improved tremendously, and according to Oura I've turned back the clock on my cardiovascular capacity by three years. While I can't exclusively attribute this to my work with James, his training has played a meaningful role. I would work with him again and highly highly high recommend.
I was checking out different gyms in the area, and landed on Custom Fit because of their amazing staff. There are many great personal trainers here, but wanted to highlight James Cho specifically — he’s extremely knowledgeable and crafts custom workout routines for your body type/goals. A big differentiator with James is that he puts a heavy emphasis on creating plans that are sustainable. l’m generally not one to recommend folks, but after working with him for a few months, I intro’d him to a handful of friends who have also signed on as clients after trying out a few sessions with him. Can’t recommend him enough!
I’ve been training with James Coca for over a year, and it’s been a great experience. He designs workouts based on my goals and adjusts them to accommodate my bad back and plantar fasciitis. When I travel, he provides a workout plan to keep me on track. He’s consistent, knowledgeable, and easy to work with. Thanks to his training, I’ve been able to start playing basketball again. Custom Fit’s facilities are always clean and well-organized. The equipment is in good condition, and the space is well-maintained. I also use the Custom Fit recovery room, which has been a great addition to my routine. If you’re looking for a trainer who listens and adapts to your needs, I recommend James Coca.
James Coca with Custom Fit is an outstanding trainer who truly goes above and beyond. From the start, he took the time to listen to my needs and goals, running a thorough assessment to identify areas to focus on. He then designed a personalized program to meet my specific needs. As someone new to weightlifting, I wanted to make sure I was going about it correctly, and James guided me every step of the way. He ensures I maintain proper form, explains the techniques and the theory behind them, and has given me the confidence to feel like I’m doing it right. James consistently checks in to make sure I’m meeting my goals and adjusts my program as needed and to keep things fresh. He’s also given me actionable advice to maximize my progress outside of our sessions, which has been invaluable as a busy dad short on time. The results speak for themselves—I've seen steady, consistent progress and couldn’t be more satisfied with the outcomes. On top of all that, James is a great guy to chat with, making every session enjoyable. I can’t recommend James Coca highly enough to anyone looking to get serious about their fitness journey! Custom Fit's facilities are also top notch and add to the positive experience, highly recommend.
I’ve been training with James Coca for over a year and a half now, and I couldn’t be more impressed with his approach. I had never been to a gym before starting with him, but now I genuinely enjoy my sessions. James is calm, knowledgeable, and always prepares exercises tailored to my needs and my fitness level. Exercising with him has given me the confidence to try new activities on my own that I never thought I’d attempt. Thanks to his expertise, I’ve seen measurable changes in my body and made consistent progress. I highly recommend James to anyone looking for a professional, supportive trainer who helps you push your limits!
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