A curated selection of fashionable dresses, tops, and outfits for various occasions, from casual to special events.
Handpicked, affordable jewelry pieces that add a touch of elegance and originality to any look.
Friendly, one-on-one assistance from our staff to help you find pieces that fit well and boost your confidence.
Browse and purchase our collection from the comfort of your home via our website for convenience.
Expert guidance in selecting dresses and outfits for weddings, engagements, photoshoots, and other events.
East Coast Ivy Boutique is a MUST-GO-TO ASAP! They have everything a girl could want, from amazing clothing to great, unique jewelry that doesn't break the bank! The employees treat you like you're their friend and it's why they have such a following in Boston and beyond (as in online!). There's always a great vibe here which is rare to find these days. This boutique is BEAUTIFULLY CURATED and original, unlike other places. Head over to Fig's afterwards for a delicious meal. Thank you ECIB for always being so AMAZING! 👏 We love you! 🩷🧡💛💚💙🩵💜
I stopped into this lovely boutique with a girlfriend while exploring Beacon Hill and I’m so glad I did! The store is beautiful, with a fabulous selection of pieces. I even found a piece of jewelry I’d been searching for forever. Greta was so sweet and helpful — I couldn’t have been happier that I stopped in. I’ll definitely be back next time I’m in Boston and can’t recommend it enough to anyone visiting the area!
Greta was so kind, helpful, and encouraging when trying on dresses for our engagement photos! She made me feel so confident in my dress choice and I was beyond happy with the dress in the photos. Thank you Greta, I can’t wait to shop here again!
After weight gain and life happenings, I was dreading shopping for upcoming weddings; I was struggling to find items that fit well and were my style. I came across this beautiful store [East Coast Ivy] and inside, the dresses I tried on (and obviously bought) truly made me feel beautiful and happy. The clothing style and the ambiance of the store is whimsical, vogue level fashionable, and aesthetic. The prices are very reasonable and the quality is regal. The owner and her crew are genuinely kindhearted; thank you, Greta, for bringing the love of shopping back into my life! 🤍
From the moment I step Into East Coast Ivy I fell In love with the clothing jewelry and Greta the owner of the store. The service that she gave me reminded me of how I treat customers. I have been in retail over 30 years and she has sent one charm to me next day air. She makes her customers feel like they just walked into her home .Full of Personality and tons of energy. You must stop when you are on Charles St at East Coast Ivy. 5 stars!!!

Beautifully curated fashion and jewelry for the confident, stylish woman in Boston.
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East Coast Ivy Boutique is a charming, whimsical clothing and jewelry store located in the heart of Beacon Hill, Boston. We specialize in offering a beautifully curated selection of fashionable, high-quality dresses, clothing, and unique jewelry at reasonable prices. Our friendly, personalized service, led by owner Greta and her team, makes every customer feel like a friend, ensuring a confident and joyful shopping experience. Perfect for special occasions, everyday wear, or finding that perfect piece you've been searching for.
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