Handpicked vintage-inspired and contemporary fashion pieces for women, including dresses, sweaters, and standout outfits.
Fun and helpful sales personnel provide personalized styling advice to help you find the perfect look for any occasion.
Specialized service for selecting fab outfits for events, ensuring you make a memorable impression with unique finds.
Offering premium clothing items with attention to detail, from everyday wear to statement pieces that reflect Nashville's style.
Shopped in your store yesterday for the first time and absolutely loved everything in it! The sales personnel were so fun, helpful and kind. A customer came in and was raving about her purchases - I ended up buying one of the same items she had purchased and it’s fab! Can’t wait to come back!
I popped into Hero 8/27/21 (after having a lovely experience at Emerson Grace) and was looking around. No one was in the store except 1 staff member. I found a gorgeous sweater that was so Me, but it was hanging on a large hanger that was clearly putting stretch marks in the shoulders. Upon looking a little closer, it was $695 and literally had a large tag on it that read Do not hang this sweater. Fold or lay flat. (To that effect) So I called the worker over and cordially said Can I be a little bossy? These sweaters are getting stretched out and you might want to not hang them. And she said with a condescending tone ‘My manager does all the merchandising, and I’m not touching them.’ And walked away. Weirdly, like she was offended by the comment. I then said to her It just can be really hard sometimes to get a sweater back into shape. ( Remember, there’s nobody in the store but the 2 of us) And she pretended she didn’t hear me! Like WTAF. So, I did not buy the lovely $695 sweater, nor will I be shopping there again. Nashville is the friendliest city I have ever encountered. Maybe hire people who reflect that.
My mom and I were in town for the week shopping all over Nashville, this was our favorite store! LB waited on us and we had the best time and bought beautiful things! We will be back! Loved it!
One of the worst retail shopping experiences I’ve ever had. The price point of this store is very high and I was planning on spending a large amount of money there. The sales women in this store were extremely rude, I was overly taken aback by the way I was treated. As I was looking through the clothes, the sales woman stood on top of me and would push the clothing back into place as if I should not have been touching anything in the store. She followed me with her eyes while I walked around, making me feel extremely uncomfortable. I then went to take a photo of a $575 dress I was considering buying, and she told me I was not allowed to take photos in the store and to put my phone away. This is not even a high end designer store, which I have taken photos in before with no problem. This saleswoman was horribly rude, and I immediately walked out afterward being treated this way. They have unfortunately lost my business.
Wonderfully curated with a vintage old Hollywood feel, this store brings together some of the hottest finds in Nashville! Each piece made to be a standout, you're guaranteed to find something special and fab! Be prepared for people to ask you where you got your outfit!!! The team at Hero from start to finish are fun, fab ladies who will send you home in style, ready to rock your everyday wear or next event!

Where vintage Hollywood glamour meets Nashville's hottest fashion finds.
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Hero Boutique is a premier clothing store in Nashville, TN, offering a curated selection of standout pieces with a vintage old Hollywood feel. We specialize in unique, high-quality fashion for those seeking fab outfits for everyday wear or special events. Our team is dedicated to providing a fun, personalized shopping experience, helping you find special items that make you feel confident and stylish. Located at 2803 12th Ave S, we're your go-to destination for fashion that turns heads and sparks compliments.
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