Where passion meets craftsmanship—creating timeless pieces with care and expertise.
Collaborate with Van to create unique, personalized pieces from concept to completion, including engagement rings and special occasion jewelry.
Expert assistance in finding specific gemstones (e.g., sapphires, diamonds) with options for unheated or custom shades to match your preferences.
Educational, pressure-free guidance for new or unsure customers, helping you explore designs, settings, and affordable options.
Professional craftsmanship in selecting and customizing ring settings to ensure a perfect fit and aesthetic.
High-quality jewelry sales with fair pricing, offering both ready-made pieces and custom orders.
My girlfriend loves the ring so much she has been reminding me two to three times a week for the past month to write this review. It just so happened to be the first spot we stopped at since his shop number was the same as her email she's had since childhood and it ended up being the only shop we needed to stop by that day. Van was wonderful to talk to and we enjoyed his company while she tried on different settings looking for one that felt right. It was a wonderful experience and the rings we got are absolutely perfect.
My husband and I were so lucky to stumble upon Van’s jewelry shop. From start to finish, working with Van was an incredible experience. His expertise and refined taste are outstanding, and he truly pours his passion and love into each piece and takes great pride in his work. Throughout the entire process, Van makes you feel completely safe and cared for. If you know exactly what you want, he will do everything he can to bring your vision to life. If you're unsure, he is patient, thoughtful, and educational, guiding you toward the most beautiful and affordable options without ever making you feel pressured. Van is not only highly skilled but also genuinely charming, and it’s clear that he truly cares about making sure you are happy — not just making a sale. His prices are very fair, especially considering the exceptional quality and craftsmanship he provides. We couldn’t be happier with our experience and the final piece. We highly recommend Van to anyone looking for a jeweler they can trust!
Van is the man. As new jewelry customer, I was intimidated by all the new terms I had to learn. I was constantly worried that I was an easy target for predatory business practices. An engagement ring is a big purchase! My partner wanted a specific stone with a specific setting and Van led me through the whole process step by step. He offered a super reasonable price. When the delivery truck was delayed, Van immediately called to let me know. He even emailed me a screenshot of the new expected delivery time. Even though I was younger and less experienced, I felt treated with dignity and respect. He is a solid business man and has my trust. I hope he sticks around at least another 5 years so I can shop there again. Thank you Van!
Van is an absolute pleasure to work with! I wanted a very specific shade of blue sapphire - closer to a lighter sky blue, and Van helped source a selection of sapphires that fit the criteria. We ended up picking a light blue, unheated sapphire. I also was hoping that the ring that would look like a flower, but left it up to my partner and Van to design. Van was a thought partner throughout the whole process and helped it all come to life! I'd say on the whole, you can't go wrong working with Van. His service is great, his prices are fair, and the end results is well executed. (Even if you're not looking for a custom ring, I would still recommend Jewelry Exchange.) I've referred a few friends and will definitely be referring other friends to his store!
Van is simply the best! Me and my dad just happened to stop by his store without an appointment (we were lucky) and he took us in regardless. When we were working with him it was like working with someone that truly understood the importance of his work. With over 40+ years of experience we really were lucky to work with such a wonderful guy. Thank You so much Van! Me and my fiancé can’t wait to work with you more in the future! :D
Jewelry Exchange Co in San Francisco is a trusted destination for exquisite custom jewelry and exceptional service. With over 40 years of experience, owner Van combines refined taste, expert craftsmanship, and genuine care to bring your vision to life. Whether you're seeking a custom engagement ring, sourcing a specific gemstone, or exploring beautiful designs, we provide a welcoming, educational, and pressure-free experience. Our fair prices, outstanding quality, and personalized attention ensure every piece is crafted with pride. Visit us at 888 Brannan St for jewelry you'll cherish forever.
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