Where NYC style meets unique finds—curated jewelry, apparel, and gifts for the trendy soul.
Handpicked aesthetic bracelets, earrings, and accessories with unique NYC-inspired designs.
Exclusive t-shirts, sweatshirts, and caps featuring fun, one-of-a-kind graphics not found elsewhere.
Cute souvenirs, hair accessories, sunglasses, and home decor perfect for gifts or personal keepsakes.
Helpful and welcoming staff ready to guide you through our diverse product offerings.
Special collections and pop-up stalls, like during Christmas events, for limited-edition finds.
Such a girly and aesthetically pleasing shop. I actually found it thanks to TikTok. They have lots of cute options for souvenirs, NYC clothing, jewelry, and hair accessories. A perfect spot to browse and grab something fun.
Super cute adorable shop! They have a lot of options between t-shirts, sweatshirts, jewelry, bracelets, bags, sunglasses, home decor, socks, etc. Love the designs on the t-shirts & sweatshirts they are very unique and fun, you don’t see these kind of designs anywhere else. I already own a few stuff from here and every time I visit I want to buy it all! The staff friendly and helpful. Definitely come back for more!
Super super cool store with very young and cool items! Some are like turistic new york merch but in an “aesthetic” way super cool! Many options of t-shirts, sweaters, caps, and a lot of cute jewerlly!
The shop is cute but the claw clip I got ended up being poor quality and broke, 2 months after. I think it was something like 20 USD, very disappointing. Before it broke, the grip wasn’t very strong either. I know it’s not the shop’s fault but please demand better from the manufacturer.
Update - 12/28/20. Return visit to this store. Just as good as the first time - maybe better. Friendly, helpful sales person. Clean, bright, well stocked with a variety of everything from novel jewelry to apparel, accessories, and just "fun" stuff. Not the easiest to find, sandwiched in between Italian restaurants - but worth looking for. Pretty cool little store. Discovered them at Christmas when they had a little stall in Bryant Park for the holidays. There's no one particular thing. It's just a fun store with great variety. And the people are super friendly. Merch is good combo of quality/price. And they have a variety of things - sunglasses, jewelry, apparel, etc. Def worth stopping in to take a look if you're strolling Mulberry St.
Mure and Grand - Little Italy is a vibrant boutique nestled in the heart of New York's historic Little Italy, offering a curated selection of aesthetic jewelry, trendy apparel, and fun accessories. Known for its unique designs and friendly atmosphere, this store blends tourist-friendly NYC merch with high-quality, stylish items like t-shirts, sweatshirts, bracelets, and home decor. Perfect for locals and visitors seeking memorable souvenirs or everyday fashion, it's a go-to spot for those who love exploring cool, girly, and aesthetically pleasing finds in a welcoming environment.
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