Handcrafted cheesecakes, renowned as some of the best in New York, made daily with premium ingredients.
Unique Middle Eastern-inspired chocolates, croissants, and cups in various sizes for a decadent treat.
Authentic sweets like Ferrero Rocher cake and other confections, offering rich flavors at great value.
Professional-grade coffee served in a cozy setting, perfect for pairing with our desserts.
All desserts and baked goods made fresh daily in-house, ensuring quality and freshness for every visit.
Extended hours, often open until midnight or all night, catering to late cravings in Times Square.

Sweet treats and Middle Eastern delights in the heart of Times Square, open late for your cravings!
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Located right on Broadway next to M&M's World, NY Bakery and Desserts Times Square is a beloved local gem offering a wide variety of freshly baked goods and decadent desserts. Famous for our cheesecakes, Dubai chocolate-style collection, and Middle Eastern specialties, we create everything on-site to ensure freshness and quality. With a warm, welcoming atmosphere and friendly service, we're the perfect stop for tourists and locals alike, serving delicious coffee and treats until late night. Experience the sweetest hidden gem in New York City!
This store offers one of the best cheesecakes in New York, and their ‘Dubai chocolate’ style collection is absolutely delicious. They also serve a unique Dubai chocolate style croissant and a Strawberry Dubai Chocolate cup. Plus, their Dubai chocolates come in both small and large sizes. Everything’s a treat!
We’re locals from New York and this bakery is one of our favorite stops whenever we visit Times Square! It’s right on Broadway next to M&M’s World truly in the heart of the city. They’re famous for their cheesecakes and Middle Eastern desserts, and everything here is absolutely delicious 😋 We tried the cheesecake 🤌🏻 (sorry, it was gone before we could even take a photo 🤣), and the Ferrero Rocher cake is another must try 🤩 rich, creamy, and only $10! Super yummy and great value for the taste and quality. Definitely one of the sweetest hidden gems in Times Square! 🍰 plus point it’s open until midnight some times whole night
I like this place because there’s always a special atmosphere of warmth and coziness. It’s a place where you’re greeted with smiles and genuine kindness, and the team always brings positive emotions. The coffee is delicious, and the desserts are simply amazing a lot of calories but amazing ! What’s even more impressive is that they make them right here, so you always know they’re fresh. It’s such a joy to taste sweets made on the spot in such a welcoming atmosphere. Thank you for creating a place I always want to come back to again and again!
Visiting from California and I was blown away by this little joint. A gem inside Time Square. Look for the blow up Liberty display waving 👋🏻 you right in. Perfect
It was a wonderful experience with a wide variety of baked goods and desserts. One visit is not enough! I tried the Dubai chocolate — it was absolutely delicious. The coffee was also very professional. I will definitely be coming back!
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