Full-service planning for weddings in Italy, including venue selection, vendor coordination, and travel logistics.
Comprehensive planning and coordination for weddings in the Greater Boston area and New England.
Securing and managing a network of trusted vendors for catering, florals, music, photography, and more.
Planning and executing multiple events such as welcome parties, ceremonies, and farewell brunches.
Detailed scheduling and on-site coordination to ensure seamless execution on your wedding day.
Tailoring every detail to reflect your personal style and vision for a unique celebration.

Transforming your dream destination wedding into a seamless, magical reality.
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Primavera Dreams specializes in planning and coordinating exquisite destination weddings, primarily in Italy, with a dedicated Boston-based team. We provide comprehensive wedding planning services for couples seeking a stress-free, personalized celebration. Our expertise includes vendor coordination, logistics management, and meticulous attention to detail for weddings in Italy and the Greater Boston area. With a 5-star rating from over 80 reviews, we are committed to creating unforgettable, flawlessly executed events tailored to your unique vision.
I worked closely with Sabina from Primavera Dreams Boston for 11 months to plan a dual-heritage (Russian-Jewish and American-Christian) large wedding (185) in The Berkshires. Sabina was referred to us by a mutual friend. She put enormous effort into her work (countless planning sessions, multiple site visits, and a beautifully detailed day of schedule), and I genuinely felt that she wanted our wedding to be successful, unique to us, and aligned with our vision - elegant, traditional, and European-countryside-esque. She was detail-oriented, organized, communicative, and committed to helping us manage a celebration with over 8 vendors. She connected us with outstanding Greater Boston vendors, including Sweetbeats Band and Floristika Florals, both of whom were absolute highlights of the weekend! Her network is strong and reliable, and she truly excels at the logistical and coordination aspects of planning. She took great care in preparing every vendor and setting the entire weekend up for success (we hosted a welcome party, wedding, and farewell brunch). We had the best wedding weekend, and we truly appreciate the time, energy, and care Sabina invested in driving the planning process!
Luba of Primavera Dreams was absolutely instrumental in turning our wedding at the Fairmont Copley Plaza in Boston into the fairy tale we had always dreamed of! From the very beginning, she brought a perfect blend of creativity, organization, and calm professionalism to every step of the planning process. Luba seamlessly navigated the countless details involved in coordinating nearly 20 vendors, managing complex timelines and logistics with such ease that we were able to fully relax and enjoy the experience of our wedding day. Luba is not only an incredible planner but also a wonderful person: gracious, caring, and deeply committed to making her clients happy. We can’t imagine having done this without her and would recommend Luba of Primavera Dreams a thousand times over to anyone who wants their wedding to be both magical and stress-free!
Working with Luba (Primavera Dreams) was truly one of the best decisions we made for our wedding. From start to finish, she was beyond professional, incredibly organized, and brought such a calm, reassuring energy to every step of the process. Planning a destination wedding in Italy could have been overwhelming, but she made it seamless, thoughtful, and even enjoyable. She didn’t just plan our wedding day, she flawlessly coordinated four separate events throughout our wedding week, each one unique, beautifully executed, and perfectly tailored to our vision. Her attention to detail was unmatched. She thought of things we never would have, anticipated needs before they arose, and handled every dynamic and last-minute change with grace and ease. On the day itself, everything flowed perfectly, allowing us to be fully present and soak in every moment knowing she had everything under control. We truly couldn’t have imagined our wedding without her guidance and expertise. She went above and beyond in every way and made our dream celebration come to life more beautifully than we ever could have envisioned. We would recommend Luba to absolutely anyone getting married in Italy. She is the best of the best!
We had an incredible experience working with Luba and Sabina for coordinating services while planning our wedding. They are professional, responsive, and we felt like they took care of everything! We ran ahead of schedule all day long and they really made our dream wedding happen.
When my husband and I decided to get married in Italy, we had no idea where to begin. We did plenty of research but started to feel hopeless, thinking it might be too difficult to turn our dream into a reality. I reached out to a few different planners, and then I met Luba. From the start, Luba was professional, kind, knowledgeable, and organized. She truly listened to our vision and immediately knew how to make it possible. Luba and I had many virtual calls. She was understanding of my husband’s and my busy schedule and kept me on track when I procrastinated. Sometimes I had other things at the forefront of my mind, but Luba was patient and had a kind way of helping me stay organized. Our calls consisted of Luba getting to know me, introducing me to different vendors, and helping me make decisions. Not only was she able to secure a perfect wedding venue less than a year before our date, but she also helped locate and coordinate lodging for us, the wedding party, and all of our guests. Luba has an incredible network of connections, referrals, and friends in the wedding business and in Italy in general. For example, she referred us to a travel guide who helped us and our guests plan their international travel. She found a makeup artist at the last minute to cover my tattoos, a manicurist in Florence to fix my nails the day before the wedding, a Rabbi to officiate our interfaith ceremony, and so much more. When we visited Florence, Luba organized venue tours, tastings, and meetings with vendors. She connected us with her business partner, Yael, who lives in Florence. Yael joined us for all our wedding-related outings and was one of the sweetest and kindest people we had ever met. We instantly fell in love with her as well. Having Yael by our side to explain everything and help align the details with our vision—while venues were being remodeled during the off-season—was incredibly reassuring. The entire Primavera Dreams team, including Yael and Diana, was outstanding, and we were so lucky to have them with us for our wedding festivities. After seeing our wedding weekend brought to life, I truly believe Luba understood my vision better than I did. On our calls, if (rarely) the first few vendor options she presented weren’t exactly what we were envisioning, she would listen carefully and almost immediately come up with an alternative that was perfect. If there was a detail that didn’t go as planned, no one—not even I—noticed. Luba and her team organized absolutely everything, including deposits and final payments to vendors, our garden party the night before the wedding, hair and makeup, multiple food vendors, the florist, fireworks, live music, a DJ, photography and videography, and even arranging air conditioning units for our hot summer day. The Primavera Dreams team was a calm and reassuring presence, ensuring all ran seamlessly so we could fully enjoy the moment with our loved ones and guests who had traveled so far to celebrate with us. Planning a wedding abroad was a big undertaking, but with Luba by our side, the process felt manageable and enjoyable. Seeing all of her hard work brought to life was magical and beyond anything we could have dreamed. Every moment was unforgettable, and we owe so much of that to Luba and the Primavera Dreams team. A perfect memory now lives forever in our hearts and the hearts of our guests—a cherished experience that will be remembered for a lifetime.
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