Terrence Richmond
Vee was absolutely amazing! She explained everything very well and was super relatable, this experience was great. Thank you for providing a great experience!

Experience Exceptional Wines in a Welcoming Atmosphere
Pur Noire offers a captivating wine tasting experience in the heart of Dallas, Texas. This Black-owned winery is known for its diverse selection of exceptional wines, ranging from zesty Sauvignon Blanc to rich Merlot, all served by knowledgeable staff who excel in creating an engaging and fun tasting atmosphere. Guests can enjoy not only delicious wines but also thoughtfully curated pairings with soul food, ensuring a memorable visit. Despite minor challenges with service consistency, the venue remains a beloved spot for wine enthusiasts seeking quality and community spirit.

2336 Victory Park Ln, Dallas, TX 75219, USA
Claim Pur Noire to manage your storefront, respond to reviews, and receive customer leads.
A guided tasting of multiple wines with expert explanations and tasting techniques like the 5 S's.
Exclusive access to limited releases, discounts, and member-only events for regular enthusiasts.
Special events featuring wine paired with delicious soul food for a unique culinary experience.
Host gatherings, celebrations, or corporate events in our elegant tasting room with customized wine selections.
Learn about wine varieties, tasting methods, and production in interactive sessions led by our staff.
Overall rating
Terrence Richmond
Vee was absolutely amazing! She explained everything very well and was super relatable, this experience was great. Thank you for providing a great experience!
Chasity Shears
Pur Noire is a beautiful place. My first visit was in September 2024, and I had a great experience. It was so great that I joined the wine club. I went back with a few girlfriends on Saturday and our experience was 3/10. I was slightly disappointed because I raved about this place. Upon entering, 2 workers (one male and the other female with braids in the front and curly hair in the back) seemed like they did not want to be at work. We all agreed that our experience felt very rushed and uninviting.
perry knight
Initially couldn't find validated parking offered. Spent 20 minutes before settling on the nearby garage. Pur Noire was amazing experience! Great to hear also that it is Black Owned. Our server, Basia, was great. 3 people in my party reserved for a Grand Tasting. Basia explained the wines, taught the 5 S's for Tasting Wine. Basia was an exceptional server, which i later learned, was her 1st day. All Grand Tasting wines were delicious. Erion Sauvignon Blanc: zesty with subtle sweetness of apple Doux Flè Blanc: floral and honeysuckle sweet Dorée: pinapple, buttery, oak flavored Anbrasé: jammy dark berries fruits, mocha, figs Erion Merlot: plum, chocolate, black cherry Pur Epiphany: jammy, oak, vanilla, spicy Noire Night Cap: sweet cherry, brandy, oak, vanilla, port style wine
Ashley Bonhart
Had a wonderful experience at Pur Noire! Nick made our wine tasting both fun and educational. I couldn’t have asked for a better host. The wines were amazing with a great variety to choose from. I’ll definitely be back to join as a member! A special thank you to Tejada as well for being so welcoming.
Alex Fayas
I'm always ready to support a black-owned business! They opened the doors and showed out for Juneteenth!! We absolutely loved the wine and soul food pairings they did. The wines were so much better than expected so I will be coming back soon!!