Browse a curated collection of engagement rings, necklaces, bracelets, and earrings from trusted brands and custom designs.
Discover high-end timepieces from brands like Omega, with expert guidance on selection, sizing, and maintenance.
Professional repair services including battery replacement, link adjustments, and damage restoration for watches and jewelry.
Work with our designers to create bespoke jewelry pieces tailored to your style and preferences.
Receive expert appraisals and personalized consultations to help choose the perfect piece for gifts or personal use.
Very easy jeweler to work with. Never felt pressured and staff is extremely knowledgeable. The store really goes the extra mile and is willing to work to find the perfect pieces. Allison is awesome and I have worked with her to buy several pieces.
Normally, as a “younger” watch collector you get the same “here we go again” look from the floor when you walk into a well established jewelry or watch dealers store front. No interest in helping you other than opening the door on your way out. At Schiffmans (family owned) Winston-Salem location I can’t express how different it felt from the moment I walked in. From the warm greeting of their security, to the instant offer of, “how can I help you today” from Maria Valentino. What a WONDERFUL experience all around! Maria is a true professional and was able tailor my purchasing process to fit my needs. I STRONGLY recommend you go to her for all Watch and Jewelry requests. Without a doubt will be coming to Schiffmans and working with Maria again in the future.
I purchased my first Omega - Speedmaster watch (white dial) with Mike, and my experience was fantastic! The customer service was exceptional—very professional, knowledgeable and truly took the time to listen and understand what I was looking for. My first Omega watch purchase! - design is absolutely stunning, elegant, timeless, and wears well. Sizing my watch was meticulously done. Just wearing it brings me so much joy. Mike has been providing excellent service to my family members for over 10 years! He is highly recommended by many and I couldn’t be happier I finally met him. I’m excited to wear my beautiful watch every day and look forward to cherishing it for many years to come. Highly recommend this store and Mike for anyone considering a special timepiece and jewelry 😊!!
Great job replacing the watch battery. Sorry I was not looking for a wedding ring 😂 but the turn around time was quick. Very happy with the time piece. I may need to get some links taken out. So I may be back. The watch had been previously damaged by another company and Schiffman’s did a good job repairing it.
I’ve been working with Christine at Schiffman’s Jewelers for many years, and she is absolutely outstanding. She has helped me choose countless jewelry gifts for my wife, and every time she makes the entire process easy, enjoyable, and completely stress free. Christine has a remarkable eye for style, remembers what my wife loves, and always guides me toward the perfect piece. Her professionalism, patience, and warmth make every visit a pleasure. If you’re looking for someone who truly cares and consistently goes above and beyond, Christine is the one to see. Highly recommend!

Family-owned excellence in fine jewelry and timepieces since 1929.
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Schiffman's Jewelers is a premier, family-owned jewelry store in Winston-Salem, NC, offering an exceptional selection of fine jewelry, luxury watches, and custom designs. With over 90 years of experience, our knowledgeable and friendly staff, including specialists like Maria, Mike, Christine, and Allison, provide personalized service for every occasion—from engagements and weddings to repairs and battery replacements. We pride ourselves on creating a warm, pressure-free environment where quality craftsmanship and customer satisfaction come first.
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