Expert assistance in choosing the perfect engagement ring with education on diamonds, settings, and designs.
Personalized design services to create unique pieces, including sourcing stones and custom settings.
Professional repair and maintenance services to keep your jewelry in pristine condition.
A curated selection of rings, necklaces, bracelets, and more, beautifully displayed for browsing.
Knowledgeable, pressure-free consultations to help you understand jewelry options and make informed decisions.
Highly recommended. I visited Sonny’s Jewellers today with my partner and we had a truly lovely experience. From the moment we arrived, Chloe made us feel very welcome and looked after us beautifully. Her service was friendly, attentive, and genuinely helpful, which made the whole process enjoyable and stress-free. Sonny’s was the first place we visited when looking for rings, and we were delighted to find exactly what we were looking for. My partner and I left feeling very happy and grateful for the wonderful service Chloe provided. We would happily recommend Sonny’s Jewellers to anyone.
Huge thanks to Adam O'Neill for helping with the purchase of my 2nd ring from Sonny's. Just upgrading as the years go by 😂. Great customer service, ring was ready the same day. Promise they'll both be back in 6 months for their MOT! Thanks again Sonny's.
I went in with an idea in mind for an engagement ring for my now fiancé. Susan had phenomenal customer service and helped me every step of the way as I had very limited knowlage on jewelery in general. I was educated on diamonds, bands and how the combinations work together. I purchased this ring and asked the big question and I'm sure it was due to the beauty of the ring as apposed to the beauty of me... she said yes 😊 Thank you Sonny's and Susan 😁
Sonny’s jewellers is exceptional. The staff provide the highest standard of customer care and all the jewellery is beautifully displayed with the opportunity to look at items without pressure with knowledgable assistance available if needed. The wonderful Roxy helped me and my husband choose my special ring. I knew what I was hoping for and Roxy sourced stones for me to choose and also helped identify the setting and design. We collected the ring today. I couldn’t be happier. Thank you Roxy and team and Sonny. We will be back. I recommend Sonny’s 100 percent. Di and Frank xx
We visited Sonny’s Jewellers to look for an engagement ring, and Roxy was absolutely amazing from start to finish. She took the time to explain everything clearly, helped us understand what to look for, and made the whole experience feel relaxed and special. We both felt completely at ease — no pressure, just genuine care and expertise. Roxy’s knowledge, patience, and friendly nature made such a difference. She really went above and beyond to help us find the perfect ring. Couldn’t recommend her highly enough — she was just fantastic!

Your trusted partner for exquisite jewelry and exceptional service in Birmingham.
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Sonny's Jewellers is a premier jewelry store located at 105 Vyse St, Birmingham, offering a stunning collection of engagement rings, fine jewelry, and custom designs. With a 4.9/5 rating from over 629 reviews, we pride ourselves on expert guidance, personalized service, and a pressure-free shopping experience. Our knowledgeable staff, including Roxy, Chloe, Susan, and Adam, ensures every customer finds the perfect piece, whether for special occasions or everyday elegance. Visit us for a memorable journey in jewelry selection.
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