Union Square: San Francisco’s historic heart for holidays, shopping, and city magic
Union Square is a historic landmark and San Francisco plaza famed for holiday magic, a grand Christmas tree, and an ice skating rink. Visitors enjoy live entertainment, festive shopping, and food carts, with Macy’s flagship store nearby. The area is noted for security and underground parking, and serves as a hub for hop-on hop-off tours.
San Francisco, CA 94108, USA
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Experience holiday magic with a giant Christmas tree, ice skating rink, and festive decorations during winter events.
Explore flagship stores like Macy's and designer boutiques in a bustling urban shopping district.
Enjoy food trucks, live music, and entertainment options that create a vibrant atmosphere year-round.
Access hop-on hop-off buses and other tourist services from this central location in San Francisco.
Attend seasonal activities, cultural gatherings, and community events held in the plaza.
Overall rating
Raj Sethi
During the Christmas holidays, Union Square was bustling with people. A grand Christmas tree adorned the square, alongside an ice skating rink and food carts. Live music filled the air, creating a festive atmosphere. Shopping enthusiasts will find Macy’s and other designer stores here. For those wanting to explore San Francisco’s main tourist spots, a hop-on hop-off bus is conveniently located at Union Square.
Kristen Kelly
One of my favorite spots in San Francisco, especially during the holidays! In December, they have a large tree and skating rink. Also, JPMorgan has a winter walk there. I went in 2025 and enjoyed coffee, shopping, the food trucks and live entertainment. Union Square brings a SF city magical vibe. Perfect for families or just anyone who wants to enjoy it.
Levent
Nice. I had a pretty decent (good) experience at Union Square. It was quite crowded during Christmas, however, it is likely worth seeing it, especially if you are visiting San Francisco. There is a massive Christmas tree erected right on the square (Christmas 2025-2026), which makes it a nice spot to capture a selfie nearby. Overall, it is a great place to visit.
Swati Snata
We had such an amazing time! We went out three days before Christmas and the holiday spirit was everywhere. We saw the giant Christmas tree and the massive Hanukkah menorah, and even spent some time skating at the ice rink. All the shops were so festive—Macy’s and The Cheesecake Factory were both decked out in beautiful holiday decorations!
JIM SALINAS
As always, Union Square is spectacular. Especially during the Christmas season, the amazing beautiful tree. The ice skating rink, everybody decked out. Looking across the street, all the wonderful beautiful stores, especially the flagship store for Macy's, its just a place to experience and there's plenty of underground parking. The security is top-notch. Everyone should feel especially safe with so many of San Francisco's finest everywhere.
