Diamonds Direct: Custom rings, clear value, exceptional service.
Diamonds Direct in Minneapolis focuses on custom rings and attentive service. Reviews highlight a customer-first team, stunning engagement rings and wedding bands, and pieces that fit budgets. The staff provides clear, prompt communication—often via video calls—and quick turnarounds. Located at 5037 France Ave S, the store offers gorgeous jewelry and a welcoming experience.
5037 France Ave S, Minneapolis, MN 55410, USA
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Personalized design and creation of unique engagement rings tailored to your style and budget.
Expert crafting of matching or complementary wedding bands for couples.
Design and production of special pieces to celebrate milestones and anniversaries.
One-on-one or video consultations to explore options and stay within budget.
Full customization services from concept to finished product for any occasion.
Overall rating
Leah Alexander
My husband and I can’t say enough good things about Diamonds Direct and their entire team! Such an incredible group and you can feel they really put their customers first. Johnny custom made all 3 of our rings (my engagement ring, and our wedding bands) and they are absolutely stunning. 10/10 recommend!
Grant Duininck
What an incredibly smooth and quick process! I just recently purchased an engagement ring from Diamonds Direct and, even with living a few states away, was so impressed by the communication and promptness throughout it all. John set up a video call to look over options and afterwards, was very reachable, regardless of shop hours. It was only 12 days between order, payment, and receiving the ring! Thanks again John and all others involved!
Tyler Bohannon
John, family and everyone at Diamonds Direct are the best. They treat you right and have amazing jewelry.
Tatiana Mayerhofer
They did an absolutely incredible job on my engagement ring. They worked so well with my Fiancé to get the custom ring finished in time for him to propose the weekend my grandfather would be traveling up to see us. We are so grateful that he could be there when we got engaged. The ring is absolutely gorgeous, and from what my fiancé told me, they did such a wonderful job on working with him to stay in budget, yet provide me with a stunning ring. We will no doubt be returning for our wedding bands. Thank you so much! (enjoy our dog in the background of the photos)
Megan Stewart
20 years ago Diamonds Direct made my engagement ring. We came back this year with an idea for anniversary bands. The bands were made within our budget and quickly too. Absolutely gorgeous! Dana was such a pleasure to work with!
