Your trusted destination for exquisite diamonds and custom jewelry in Jacksonville.
Diamonds Direct Jacksonville offers a premier jewelry shopping experience with expert guidance, custom designs, and exceptional service. Specializing in diamonds, engagement rings, and fine jewelry, our knowledgeable staff educates customers to ensure perfect selections. Enjoy a welcoming atmosphere with refreshments and waterfront views while finding high-quality pieces tailored to your style and budget. We provide cleaning, polishing, and repair services, making us your go-to for all jewelry needs in Jacksonville.
Expert assistance in selecting diamonds and custom engagement rings with education on clarity, cut, and options.
Personalized design services to create unique pieces, including princess cuts and other custom settings.
Professional cleaning, polishing, and rhodium plating to restore and maintain jewelry brilliance.
Comprehensive repair services for rings, bands, and other fine jewelry to ensure longevity.
Offering lab-grown stones as affordable and high-quality alternatives to natural diamonds.
Wide range of wedding bands and matching sets for couples, with personalized fitting and advice.
Kevin from Diamonds Direct is on another level. He demonstrated the highest level of professionalism from the start to the end of the sale and beyond. He even took photos for me of the ring by my request once it was finally shipped back after being made while I was out of town. He did not try to upsell me anything. He educated me on the difference in diamonds and brought out a bunch of examples of stones in the range I wanted and let me choose for myself. I ended up choosing the less expensive one which looked nicer to me. Kevin only cared that I was happy and satisfied, nothing else. 11/10 experience. I will be buying my fiancees wedding band from him as well.
From beginning to end I had an immeasurable amount of help. I came in lost and terrified but that all pretty much went away because the people there were amazing! I was taken to school lol now here me out. I didn't know much about diamonds and what to look for, different kinds, clarity and so fouth but I was shown much information that was easy to understand. I wanted something custom and after some variations and rendering this princess cut masterpiece was born. The place is extremely clean, multiple kinds of refreshments coming in straight to the back where there is seating and a nice view of the water. Everyone is very intelligent and know exactly what they are doing. I felt at home everytime I came in and so very welcomed. I recommend this place to anyone trying to look for a ring or other jewelry. As for price that depends on what you want and yes I definitely did go overboard but it was worth it in the end. Thank you for everything Diamonds Direct and look forward to seeing yall again!
We had a fantastic experience with Diamonds Direct, and especially with our sales rep, Kevin! He was absolutely amazing. We came in having not bought a diamond in 25 years and with little knowledge of how things had changed with pricing and the existence of lab grown stones. He spent so much time with us and helped us find the perfect new set of rings for myself and my husband. We are SO happy with the quality and the beauty of both rings. We will definitely use Diamonds Direct and Kevin again!
MASHA IS AMAZING! We stopped in to have my wife’s engagement ring and wedding bands cleaned, polished, and rhodiumed and while in there decided to look at some new ring options. Masha assisted us and was wonderful. I wanted to make a change to the order after we left and contacted Masha and she made the change quick and simple. Diamonds Direct will continue to have my business because of employees like Masha.
My experience with Kevin at Diamonds Direct was amazing! I am a return customer from several years ago and I’m glad I came back. Kevin helped me find the perfect engagement ring, the perfect setting, and the perfect diamond. He was knowledgeable and educated me on everything, communicated with me throughout the process, and came in under budget by bringing me in during a sales event. My fiancé loves her ring and I’m beyond happy and excited! I definitely recommend working with Kevin if you are looking for jewelry. Thank you!
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