A hidden gem serving unforgettable breakfast sandwiches and artisanal coffee in San Diego.
Good Measure is a beloved local cafe nestled in an alley in San Diego, offering a unique and cozy atmosphere perfect for a chill breakfast date. Known for its exceptional breakfast sandwiches like the Bacon, Egg & Cheese and Sausage, Egg & Cheese, it combines sweet and savory flavors with high-quality ingredients. The menu also features delicious yogurt bowls, hasherole, waffles, banana bread, and creative coffee drinks such as the Pops Latte and caramelized fig cold brew. With friendly service, quick preparation, and an immaculate vibe, it's a go-to spot for a perfect start to the day.
3519 30th St, San Diego, CA 92104, USA
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Signature sandwiches like Bacon, Egg & Cheese and Sausage, Egg & Cheese with unique toppings like goat cheese and fig jam.
Creative lattes, cold brews, and seasonal specialties such as the Pops Latte and caramelized fig cold brew.
Fresh, delicious options like yogurt bowls and Hasherole for a wholesome breakfast experience.
Homemade treats including banana bread with guava jam and waffles, perfect for pairing with coffee.
A unique, hidden spot in an alley with friendly service and chill vibes, ideal for breakfast dates or solo visits.
Overall rating
clara salazar
This is one of my go-to breakfast spots! I go specifically for the sandwiches — Bacon, Egg & Cheese or Sausage, Egg & Cheese. They’re the best mix of sweet & savory & the perfect size. I’m OBSESSED! [UPDATED REVIEW January 13, 2026] It's still one of my favorite breakfast spots. They still have the best breakfast sandwich I've ever had. Annddd it turns out their yogurt bowl is also delicious as well as their Hasherole. Definitely check them out!
Adrianne Domingo
Finally made it to Good Measure after following them on Instagram for a few months. Decided on a solo breakfast date and turned out being incredible! I ordered the Sausage, Egg & Cheese sandwich (the goat cheese, fig jam & pickled onions were divine) and the Pops Latte (the sweet corn syrup was so delicious)!!! The service was quick, staff were friendly and vibes are immaculate for a cute lil chill breakfast date, will be coming back again soon!
Kelly Donohue
Best breakfast sandwich I’ve ever had :’) Paired w their (seasonal??) forest coffee drink that tasted like the grown up version of a dirt cup dessert from childhood - iconic. Banana bread w guava jam was also incredible!!!
Michelle
A great little local cafe the owner was taking orders & making the coffees in the air stream. The food was tasty and fresh food, the coffee was great (caramelized fig cold brew👍🏽👍🏽) Loved the unique atmosphere; hidden in the alley between a laundry mat and a residence.
Jorell Ferraren
I have gotten Good Measure twice for breakfast. Everything has been delicious! I will definitely be ordering again soon. The sausage breakfast sandwich, waffle, cold brew and the restaurant interior are all amazing. If you are looking for breakfast in the San Diego area, you will not be disappointed. Perfect way to start the day.
