Personalized creation of engagement rings and other pieces with expert guidance from design to completion.
Professional written appraisals for valuation, insurance, or sales, conducted by knowledgeable staff.
Welding of bracelets and anklets for a lasting, unique accessory with a quick and friendly process.
Curated selection of high-quality estate pieces, beautifully displayed in well-lit cases for easy browsing.
Fair purchasing of gold and quality jewelry items, offering competitive prices for sellers.
Convenient e-commerce with fast email support for purchasing rings and other jewelry from their website.

Your trusted destination for fine jewelry, custom designs, and expert appraisals in Greensboro.
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Jewelry Authority is a premier jewelry store in Greensboro, NC, offering a vast selection of estate jewelry, custom engagement rings, and permanent jewelry services. With a 5-star rating from over 570 reviews, we provide a welcoming, professional atmosphere where customers can buy, sell, or design pieces with confidence. Our friendly staff, including experts like Kathy, Kenny, and Hallie, ensures personalized service, competitive pricing, and written appraisals for a stress-free experience.
I thoroughly enjoyed my visit to the Jewelry Authority! The store is bright and welcoming, with jewelry beautifully displayed in well-lit cases that make browsing a pleasure. The staff were friendly and attentive throughout my visit. Kathy was particularly great to work with—welcoming and engaging from start to finish. Kenny was also fair and helpful during the process. They have a vast selection to choose from, and their prices were very competitive. I was impressed that they provided a written appraisal of my pieces. It’s worth noting that they also buy items if you’re looking to sell. They specialize in estate jewelry but are particularly interested in any quality gold pieces as well. My experience was excellent, and I will definitely be back to visit them again. Highly recommend!
I was nervous at first, but the staff at Jewelry Authority were incredibly friendly and put me at ease. They took the time to explain the entire process, answered all my questions, and gave me a fair jewelry appraisal. The atmosphere was welcoming and professional, making the experience stress‑free. I left feeling confident about my decision and would definitely recommend them to anyone looking for a trustworthy place for jewelry services.
I wish I lived near the store. I have bought two pieces from their website. They are fast on emails when you have an issue. Thank you so much for making the buying experience over the internet easy. Both rings are beautiful ( garnet is my birthdaystone) and I plan to shop again soon
My child has been begging me for weeks to take him to get permanent jewelry—and I admittingly had zero idea what was so cool about it—UNTIL I DID IT! They’re super nice, super quick, and the bracelets (and anklet) are super awesome! We went with one our favorite people and my kids think they now have permanent “friendship” bracelets with her. ❤️ Great selection, great quality, and a great time. Highly highly highly recommend! (There are pop up shops everywhere but this actual location is also super cool! So much unique jewelry and stuff to see!)
I can’t say enough great things about our experience designing a custom engagement ring here! From start to finish, the process was seamless, personal, and so special. A huge thank you to Hallie, who works at the store and helped guide us every step of the way. Her eye for detail, patience, and genuine care made the entire process enjoyable and stress-free. She listened to what we were envisioning and helped bring it to life in a way that exceeded our expectations. The final ring is absolutely stunning — it’s everything I hoped for and more. We felt taken care of and supported. The quality, craftsmanship, and customer service were truly top-notch. If you're looking for a trusted jeweler — especially for something custom — I wholeheartedly recommend them!
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