Modern bowling with properly weighted balls and family-friendly lanes for all skill levels.
A wide selection of retro and modern arcade games for endless entertainment.
Bundle deals for groups, offering access to multiple activities like bowling and arcade games.
A lively bar serving drinks and snacks to enjoy during your visit.
Special arrangements for parties and events, with staff assistance for a seamless experience.
Not bad. Pleasantly surprised with how big this place was. Only got 10mins per person on the playground though so a bit of a rip off. Cost £25.50 total. Not really that worth it but apparently cheaper if you go in larger groups. We were told we initially had 55mins on the playground for 2 of us but that was taken away 2mins into the game. Kind of spoiled the whole experience but never mind. I did still however enjoy the lively atmosphere. It's got that happy busy retro vibe a lot of potential but prices are just high. I can imagine it will get busier and busier as time goes by.
I had a wonderful time bowling with my kids! The staff were super friendly, especially Viet, who made sure we had everything we needed and even took care of our drinks so we could focus on having fun. The atmosphere was just right for families, and the equipment was fantastic, with properly weighted balls for everyone. I can't recommend this place enough if you're looking for a great day out!
We booked the all in package for a group expecting a fun day out, but it was nothing like what was advertised. There was a promo video showing mini golf at the venue, but when we arrived, we were told that wasn’t actually available and the video was just a generic one. After speaking with staff, we were assured we’d get a refund if we contacted the bookings team, so we left without doing any activities. But when we called, the person who answered was incredibly rude—completely unhelpful and dismissive. They said our refund would probably be denied, despite us being told otherwise and not using any of their services. Lost £220. Won’t be coming here again !
Absolutely amazing! Went for the all in package and it was worth it. Played a variety of games, the whole group thoroughly enjoyed. We'll definitely be back. Worth 5 stars but unfortunately lift was out of order and the heat was ridiculous, definitely need to get the AC on in there.
Great venue but weekend queues need work Visited Lane 7 Birmingham on a Saturday and, while the place is fun and staff are great, the queue to register for each game was frustrating and time-consuming — especially for those with bookings. I understand they mention “subject to availability” on their website, but a better system is definitely needed to manage weekend crowds. Also worth noting: under-18s aren’t allowed after 7pm, which feels a bit early for a weekend during school holidays. That said, customer service was excellent — staff listened to our concerns and kindly let us stay until 9pm, which we really appreciated. Overall, a good experience, but some weekend logistics could be improved.

Strike up fun with bowling, arcade games, and lively vibes in the heart of Birmingham!
No photos available
Lane7 The Bullring is a premier entertainment venue in Birmingham, offering a dynamic mix of bowling, video arcades, and sports activities in a vibrant, retro-inspired atmosphere. Perfect for families, friends, and groups, we provide a fun-filled day out with modern equipment, friendly staff, and a lively bar. Located in The Bullring, we're your go-to spot for memorable experiences, whether you're bowling with kids, enjoying arcade games, or celebrating with a group. Come for the games, stay for the good times!
Claim Lane7 The Bullring (Birmingham) to update business info, respond to reviews, and access analytics.