Browse a curated collection of rings, necklaces, bracelets, and earrings from trusted brands and designers.
Expert assistance in choosing and fitting watches, with complimentary sizing services for a perfect fit.
Create unique, personalized pieces with our skilled team to reflect your individual style and story.
Professional repair and resizing services, including free ring sizing performed by our experienced goldsmiths.
Add a personal touch with custom engraving on jewelry and watches to make gifts extra special.
Comprehensive warranty options to safeguard your investments and ensure long-term care for your jewelry.

Family-owned excellence in fine jewelry, where every piece tells your story.
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Riddle's Jewelry in Lincoln is a premier, family-owned jewelry store located at Gateway Mall, offering an exceptional selection of fine jewelry, watches, and custom pieces. With a perfect 5/5 Google rating from over 1,371 reviews, we pride ourselves on personalized service, expert craftsmanship, and a welcoming atmosphere. Our dedicated team, including staff like Megan, Matthew, and Shunton, provides free sizing, engraving, and warranties to ensure your satisfaction. Whether you're shopping for an engagement ring, a special gift, or a timepiece, we're here to make your experience memorable and stress-free.
My boyfriend and I had such a great experience! We especially loved how friendly and helpful Megan and Matthew were throughout the process of helping us pick out a promise ring. It was a few-day process, and they were both extremely friendly, positive, talkative, and supportive throughout the journey. We originally visited a few different places, but Matthew and Megan’s determination and genuine care made us want to come back and explore more ring options, and we’re so happy to say we ended up finding and purchasing the perfect ring!
Megan T. Was so helpful!! I walked in very nervous looking to buy a present for my husband. I have never bought or been in the market to buy men's jewelry before but she made it so easy!! She had exactly what I needed and I even had it engraved and wrapped! I will definitely be going back!
They did an awesome job helping me choose a ring however it was a little big so when I took it back, they sized it for free. Jay is the Goldsmith and he did such a good job. You can’t even tell that the ring was sized. They told me it could take up to four business days and got it done in two. Very happy with the whole team there will definitely continue to do business with them.
Excellent experience always at this store! Matthew, Megan and Ashleigh are wonderful, as is the rest of the staff. We have been so happy with the jewelry we’ve gotten and great customer service. I highly recommend getting the warranty… it’s more than paid for itself!
Great “local” family owned jewelry store! The staff were excellent and assisted me in finding the right watch. Special shoutout to Shunton for helping me pick my watch, as well as Megan for helping size my watch! Incredible service, I will go here again for my jewelry needs!
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