Expert guidance and selection of high-end timepieces from brands like Rolex and Cartier, with personalized service and waitlist management.
Curated assortment of engagement rings, diamonds, and designer jewelry for special occasions and everyday elegance.
On-site professional sizing, adjustments, and basic maintenance to ensure your timepiece fits perfectly.
Assistance with surprise purchases and personalized gifts, including special packaging and complimentary items like watch cases.
One-on-one appointments with knowledgeable staff to help you find the perfect piece based on your style and budget.
Simons is – by far – my and my family’s preferred jeweler. I keep coming back because of their beautiful selection of jewelry and time pieces, and because they make every visit at their lovely store a true pleasure. They are genuinely kind and thoughtful, as well as exceptionally professional and knowledgeable. On more than one occasion, Jonathan and Mary have worked with my husband to surprise me, which created wonderful and memorable experiences. We are customers for life and I can highly recommend Simons!
I expressed interest in the Rolex Datejust Ref# 126334 (White Rolesor, Jubilee bracelet, black dial with diamonds) as a retirement gift for myself. This was in November of 2025 and I picked up my watch on January 16, 2026. I had been communication with Mary Yearout the entire time and when she called and informed me that my watch was in I was extremely excited! This was the first time I'd been in the newly remodeled store and it looked fantastic. This was Rolex personified! Mary greeted me very professionally and showed me my watch. It was breathtaking. She sized it for me as we had a very nice casual conversation. She then presented me with a Wolf British Racing Green watch case that bore Simons insignia. A marvelous and unique gift indeed. Business was concluded and I must say she and everyone in the store made me feel very welcome and personally cared for. I truly am happy for the experience Mary and Simons Jewelers provided me and for my new Rolex. Thank you all!
Simons Jewelers in St. Louis is absolutely top-tier, and Stacy Zeid is the reason we keep coming back. We just purchased a Cartier Santos de Cartier two-tone watch with diamonds, and the entire experience was flawless, start to finish. My wife is very picky (in the best way), and Stacy was incredibly patient, warm, and no-pressure while still being an expert guide. She listened closely, helped my wife land on exactly what she wanted, and even went the extra mile to negotiate a discount for us with her boss, which we truly appreciated. They sized the watch for us on the spot, and Stacy surprised us with a cleaning kit and some of Simons’ special chocolates to take home, a small touch that felt genuinely thoughtful. We also happened to come in on the perfect day, Simons had just reopened their newly revamped store, and it looks amazing. This was our second timepiece purchase from Simons (we bought a Rolex watch about four years ago, also with Stacy), and the consistency is what stands out: responsive, knowledgeable, and truly focused on taking care of the customer. If you’re considering a luxury watch purchase, I can’t recommend Simons and Stacy Zeid highly enough.
Amazing experience! Stacy is wonderful. Earlier this year, I registered for two timepieces as anniversary gifts for my parents, and she stayed in touch with me throughout the entire process. She was always thoughtful, proactive, and kept an eye out for available pieces she knew I’d be interested in. Thanks to her, I was able to secure 2 watches for my parents in time before my trip home. I couldn’t be happier and will definitely be coming back for future purchases.
My experience with Simon Jewelers and Al was truly exceptional. They helped me procure a Rolex, and I couldn’t be more grateful—especially to Al. His patience, generosity, and genuine care stood out from start to finish. Al made the entire journey feel personal, stress-free, and enjoyable, and he was an absolute pleasure to work with. This was more than just a purchase; it was a wonderful experience I’ll always appreciate. Highly recommend Simon Jewelers and Al to anyone seeking excellence and sincerity.

Luxury timepieces and fine jewelry with personalized service in St. Louis.
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Simons Jewelers is a premier luxury jewelry and watch boutique in St. Louis, renowned for its exceptional collection of Rolex, Cartier, and other high-end brands. With a 4.9/5 rating from hundreds of reviews, we specialize in providing personalized, no-pressure experiences for clients seeking fine jewelry, engagement rings, and luxury watches. Our newly remodeled store offers a welcoming atmosphere where knowledgeable staff like Mary, Stacy, and Al guide you through every step, from selection to sizing and gifting. We pride ourselves on building lifelong relationships through thoughtful service, exclusive pieces, and memorable touches that make every visit special.
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